Welcome to Better Start Branding. 

A 6-week sprint for entrepreneurs who want a brand they love and marketing that actually works.

a 6-week BRANDING & marketing sprint
SEPTEMBER 26 - NOVEMBER 16, 2022

Entrepreneurs, fast track your marketing success to build a business that makes you happy, makes you money, and brings your good work to the world.

(And stop wasting your precious time and resources on marketing tactics that do nothing to grow your business.)

Here's what I want you to know about branding & marketing:

The core branding and marketing skills you need to build a profitable and sustainable business are 100% learnable and you can get really, really good at them with a little practice and some solid coaching.

Because here's the deal...

Marketing is not rocket science. But there is a distinct process and sequence to it. And once you know that process and sequence, it's like all the pieces of the marketing puzzle fall right into place. 

I call this The Order of Marketing Operations,
or The O of MO.

And it's more than something fun to say.

The O of MO makes life easier for everyone (mostly you!) and simplifies the decision-making process to create great marketing that makes it easy for people to buy what you're selling. 

Better Start Branding is the exact O of the MO framework I use with every client in my successful branding and marketing agency to help them build six- and seven-figure businesses.

And I'm sharing it because I want entrepreneurs like you to reach your goals faster, with a brand you're proud of and a clear and manageable marketing roadmap that attracts the right people to your business.

Boom chicka boom boom, amiright?

And it's delivered in easy-to-implement do-it-yourself modules so you can develop your marketing strategy for a fraction of the investment of working with me directly that will pay dividends in your business for years to come.

Is Better Start Branding
Right for You?

It is if you're feeling anything like this:

You dream of starting a business, but  the thought of getting all the components you need like a brand, logo, winning offer, content, website, marketing plan – and clients! – makes your head hurt.

And you wonder:

"Where do I start?"

(HINT: RIGHT HERE!)

You've been in business for a few years and you're taking action, but you're not getting traction. You're working so hard on to market and produce more, but you're just not getting sales. 

And you wonder:

"What am I doing wrong?"

(HINT: YOU'RE PROBABLY OUT OF SEQUENCE)

Marketing feels more like a struggle than a strategy. You agonize over everything while everyone around you seems to be crushing their marketing and messaging like boom boom boom.

And you wonder: 

"What's their secret?"

(HINT: THEY KNOW THE O OF MO!)

You knew that marketing would be hard work, but nothing like this. The creative, the tech, social media, video, podcasts, blogs...it's all so much at times you feel on verge throwing in the towel.

And you wonder: 

"Who am I to do this?"

(HINT: WHO ARE YOU NOT TO DO THIS?)

CAN WE GET REAL?

There are a lot of marketing myths out there.

It makes my head spin when I see all the marketing myths perpetuated by self-proclaimed experts that do nothing but keep you in overwhelm and waste your time...and money...and morale.

In Better Start Branding, I shatter these myths by teaching you how successful marketing works in the real world, based on more than 25 years of expertise helping many different businesses – from multi-billion-dollar companies to small businesses to new entrepreneurs – find real, sustainable, and profitable marketing success. 

Myth #1:

You don't need a brand at the beginning

Myth #2:
Online marketing is easier than other kinds of marketing

Myth #3:
Your brand is your logo

Myth #4:
Progress, not perfection

Myth #5:
Design doesn't really matter

Myth #6:
Creating a brand will slow you down

Myth #7:
Your brand is your story

Myth #8:
Marketing is easy

READY FOR LIFT-OFF?

Better Start Branding is organized into sprints

Sprints are condensed, immediately applicable weekly lessons designed to deliver the core branding and marketing skills you must have to create marketing that actually works.

So you can:

GET CONTEXT

Get it right

I'll walk you through every step of every step so can set up your marketing right, right from the get-go.

GET CLARITy

Make it manageable

Know exactly what do – and more importantly what NOT to do! – to create marketing that advances your goals.

GET CONFIDENCE

See immediate impact

Every sprint ends with a project to apply what you've learned to your business right away for immediate impact.

What You'll Learn in
Better Start Branding

Better Start Branding comprises six fluff-free sprints carefully crafted to give you the core branding and marketing skills entrepreneurs like you must master to grow and scale your business with context, clarity, and confidence (my favorite combination!).

This is my tried-and-true process for building a solid brand, high-performance content, and marketing that's clear and simple to implement without massive stress or overwhelm.

Each sprint builds on the next so you can create a memorable brand and the right marketing foundation to bring your good work to the world with context, clarity, and confidence.

Here's the line-up:

Week 1:
Untap your brand value

You are your best competitive advantage... because you're the only "you" in this world.

This week, you'll nail down how you uniquely deliver impact and value and how to use your superpowers to their maximum potential. 

  • Create clarity about your mission, your business, and how you uniquely create impact and deliver value to your customers
  • Know how your business stacks up against your  competition and how to take advantage of the competitive white space
  • Create a memorable brand positioning strategy that delivers impact and value from the get-go (and makes it easy for people to buy what you're selling)

Week 2:
Find your most valuable customers

When it comes to who you invite into your business, be like Jif peanut butter: choosy.

You, my friend, want to be choosy about who you invite into your business (hint: it's not "everybody"). This week, you'll get clarity around who your Most Valuable Customers (or MVCs) are because as we know in the marketing real-world, not all customers are created equal. 

  • Go beyond demographics to get inside the hearts and minds of your customers to discover exactly what they really want
  • Know how to reach specific customers in a way that sets you apart from the competition and creates impact and engagement
  • Be ready for your customers when they enter the market so they view you as their ideal solution

Week 3:
Create a winning offer and opt-in

Create a winning offer that your customers can't wait to buy.

This week, you'll get a clear understanding of how to connect your offer with what your most valuable customers want most and how you uniquely deliver impact and results. This is key – because the brutal truth is that you must have a winning offer to be profitable. 

  • Create a signature offer that resonates with your customers emotionally to spark them to action
  • Clearly communicate the traits that make you uniquely you and differentiates you from competitors
  • Establish your offer line-up and "profit path" tailored to the unique aspirations, needs, and triggers of your customers

Implementation week

You'll have a break week to implement more of the lessons, catch-up on the modules, or simply take a breather. 

Week 4:
Craft a content strategy that connects

Never wonder, "What in the world am I going to say?" ever again.

This week, you'll develop a content strategy that connects to your brand and engages and motivate customers to action (aka the purchase!).

  • Uncover your unique brand voice and feel confident getting your messaging out there
  • Get quick brainstorming methods that help you filter out content duds and uncover content gems and develop a year's worth of content ideas
  • Discover the number-one thing that transforms regular ol' content to marketing content

Week 5:
Drive customer loyalty

Customer loyalty starts – and ends – with a great (and reliable) customer experience.

Craft a memorable experience for your customers that keeps them coming back. This week, you'll learn all about the customer journey to ensure you're delivering a memorable experience at each touch point. 

  • Discover how to craft a fantastic customer experience that cultivates brand love and loyalty  
  • Know how customers move through the decision-making process so you deliver an "on-brand" experience that's completely unique to you at each touch point
  • Learn how to connect with your customers in new ways that advance your reputation and deepen their relationship with you

Week 6:
Build your marketing roadmap

Because good marketing is never improvised. Never ever ever. Ever.

Let's take a moment to celebrate how far you've come. You know your brand value and your customers inside and out. You have a winning offer, a solid content strategy, and a plan for a memorable customer experience. This week, we’ll pull it all together with a strategic marketing roadmap so you can increase traffic, grow your list, expand your reach, and sell.

  • Discover the core marketing channels and tactics you need to attract and convert the right people at the right time – and keep them
  • Uncover untapped marketing touch points to create the ideal marketing mix for your business
  • Know how to measure your success so you can do more of what’s working (and stop doing what’s not working)

Better Start Branding is online and self-paced.

The whole Better Start Branding experience is 100% online so you can take part anytime and anywhere you have access to the internet. 

We recommend that you give yourself roughly 2 to 4 hours for each sprint. Go through the sprints each week as they're released. Or, since you'll have lifetime access, you can slow things down and take as long as you need.

  • The full program is 6 weeks and runs from Sunday, September 25, 2022 through Wednesday, November 16, 2022, with an implementation / break the week of October 16.
  • In addition to the courses, there are two live coaching calls, two optional live events and a live capstone event for all students
  • Registration for the Fall 2022 class is open until 6 pm MT on September 24, 2022.
ready to take your business to the next level?

Join Better Start Branding

Select the plan that works for you:

— BEST VALUE — 

 Lifetime access to Better Start Branding for one payment of:

$997

USD
SAVE $203!
 — low monthly —

 Lifetime access to Better Start Branding for 5 payments of:

$240

TOTAL $1,200 USD

Secure checkout

You can trust us!

100% risk-free guarantee

Refund eligibility through 6 pm MT  on August 28, 2022.

Secure checkout

You can trust us!

100% risk-free guarantee

Refund eligibility through 6 pm MT  on August 24,, 2022.

Enroll now and get these free resources and bonus trainings

Done-for-you marketing resources

Every module includes beautiful, easy to follow done-for-you resources so you can capture your brilliance and super-set everything you're learning so you have a clear path to implement new strategies into your business. 

Value: $1,500 (free with Better Start Branding)

Live group office hours, networking, and hot seats

You'll have access to me and my brain on weekly live office hours sessions where you can ask me anything. I've also scheduled in two bonus events: one for networking in the group and one for hot seats where we go deep into your business to solve a burning question.

Value: $4,500 (free with Better Start Branding)

Bonus training: Prep for Success Pre-party

This live and interactive onboarding will fire up your motivation and ensure that you get the most out of Better Start Branding over the six weeks of the course sprints. 

Value: $900 (free with Better Start Branding)

Bonus training: Protect your Profits

Money is a tricky son-of-a-gun and can set you reeling...and discounting in desperation. In this powerful bonus training, you'll learn how to claim your value and charge what you're worth, without feeling sleazy or salesy. 

Value: $1,500 (free with Better Start Branding)

Bonus training: Get a beautiful brand identity

Look, design matters. A lot a lot a lot a lot. The more cohesive your brand identity, the better people will feel about working with you. In this bonus training, I walk you through how to create a brand identity that reflects you completely...and helps you stand out. 

Value: $1,500 (free with Better Start Branding)

Bonus training: Create a Winning Website

Your website is the hub of your business. And before your head pops off, let me reassure you that websites do not need to be complicated. In this bonus training, I'll walk you through the layout and flow of a solid sales page, opt-in page, and home page for a website you're excited about.

Value: $2,500 (free with Better Start Branding)

Rest easy knowing you're covered with our 100% satisfaction guarantee

If by 8 pm Eastern Time on Sunday, August 28, 2002, you don't feel Better Start Branding is the right fit for you, simply submit your completed coursework and we'll issue you a full refund. Why do we ask for coursework? Because even if you do a few weeks of the lessons, you'll still get tremendous value that you could be a game-changer for your business. 

TESTIMONIALS

Working with Heather works. 

Here's what real students and clients have to say about achieving real results when they learn the core marketing concepts that I teach in Better Start Branding. 

"She makes everything so easy and clear...I've tripled my course revenues."

Heather makes everything so clear and so easy to implement. She takes the time to make sure that you understand everything she's doing so you can do it too. Since working with her, I've been able to expand my course offering and have more than tripled my revenues. 

MONIQUE RHODES

THE 10 MINUTE MIND + THE HAPPINESS BASELINE

"I expanded my brand and business."

I have been in business for a while and was one of those people who was just winging it. My marketing was like an amusement park with distractions everywhere. As I transitioned from a public speaker focused on college-aged kids to leadership coaching and connecting, I knew I needed a solid brand. Heather created a brand for me that reflects my best self...along with identity that I absolutely love. The result is a much more cohesive approach that has made making the transition smooth and easy. 

BLAKE FLY
9X TEDX SPEAKER & LEADERSHIP CONSULTANT

"I beat out the biggest brokerage on the Island!"

I was hired to represent a listing for home donated to a non-profit here. I had to prepare a listing presentation, timeline, and a flipbook of my services. I used all my materials and brand-inspired content I learned from Heather and I beat out the biggest brokerage on the Island... not too bad for my third listing! 

MAUREEN DANIELS
REALTOR

"I landed a $500,000 consulting engagement."

I followed everything I learned to have intention and consistency in my marketing...and it paid off.  After six months of starting my business, I connected with a fantastic company on LinkedIn  and earned an engagement worth more than $500,000....it's been a game-changer for my husband and me.

MARIA PIETROFORTE

LEADERSHIP CONSULTANT

"Easily worth $15,000. Eas-i-ly."

From the first day, Heather showed us how to show up as ourselves and really own our authenticity. I used what I learned about my brand, my customers, and my offer, and I got a $15,000 speaking engagement – the biggest gig of my career...so far! – and one that puts me at a whole new level. 

BROOKLYN DICENT
MOTIVATIONAL SPEAKER + ORGANIZATIONAL STRATEGIST

"My email open rates doubled."

My email open rates increased the second I implemented the content method I learned from Heather. They went from 10% - 12% to a consistent 25% to 50%. I see now the difference between content and marketing content so clearly! 

MARIE SCHLEMM

FOUNDER, THE TAO OF CHOCOLATE

"I have never felt more seen."

Heather has this unique way about her where she really sees you and the best parts about you...and then connects it to your business and brand so you can really look at yourself and love what you see. Seeing people is truly her gift. 

sabrina ward harrison mccabe
Artist & best-selling author

What makes Better Start Branding different from other online marketing courses?

Learn from a legit marketing pro


I'm not teaching you a system that worked just for me and my business. The core strategies I teach in Better Start Branding are the culmination of 25+ years of branding marketing expertise that will work across an enormous range of businesses.

Fluff-free, timeless strategies


You'll learn the core marketing skills that every entrepreneur needs to master to promote and build a profitable and sustainable business. These are the basics that will pay dividends for years to come.

This is your one chance in 2022


This is the only time Better Start Branding will be offered in 2022, so if you're thinking now is the time, now is the time!

Proven agency strategies


Better Start Branding is the same proven framework I use at my successful branding agency to help my clients build six- and seven-figure businesses. What you'll learn here is based on real-world experience, not theory or luck.

A perfect course companion


Take Better Start Branding before you invest in other coaching programs designed to teach someone's system and not the core branding and marketing skills you need.

It's a tax write-off


Better Start Branding can qualify as a tax deduction for your business that can reduce the amount your taxable income. Of course, please consult with a tax professional for more information.

YES!

Better Start Branding is RIGHT for you if you:

  • Are tired of feeling overwhelmed and want someone to teach you the core marketing you need to be successful without any B.S.
  • Are ready to commit to investing 2 to 4 hours a week to a fun, but also at times challenging, program.
  • Trust yourself to be self-directed to take action and do the work to achieve the vision you have for your business.
  • Want a to be part of a course experience that  delivers impact and makes it easy to take action.
  • Believe that you gotta put in the time to achieve business success.
  • Want to meet other cool entrepreneurs like you.
NO!

Better Start Branding is NOT for you if you:

  • Are looking for 1-on-1 coaching.
  • Are looking for a quick hack or "plug and play" system ...because good marketing takes intention and effort.
  • Don't feel like investing a few hours a week in the lessons. 
  • Want legal or financial advice.
  • Aren't sure if you really want to start a business, or if being an entrepreneur is right for you.
  • Think work can't be fun, that you know everything already or plan to be a pain in the tush for me or my team.

Let's add up the value built into  Better Start Branding:

The Better Start Branding Sprints


This six sprints in Better Start Branding reflect my 25+ years of marketing and branding expertise, distilled, refined, and delivered in a straightforward, do-it-yourself format that produces results. You'll get gorgeous presentations, great resources, streaming videos, audio files, and action guides.  

Value: $10,000

Resources to super-set your learning


I've curated a great line-up of resources and materials to help you super-set everything you learn in Better Start Branding and give you plenty of room to practice your marketing before you debut in public. 

Value: $1,500

Live group coaching, networking, and hot seats


You'll have access to me and my brain on two live office hours sessions where you can bring your questions. I've also scheduled in two bonus events: one for networking in the group and one for hot seats where we go deep into your business to solve a burning question.

Value: $4,500

Bonus trainings


These bonus trainings are designed to round out your Better Start Branding experience to help you command premium pricing and navigate the website world like a pro. 

Value: $6,400

Total Better Start Branding Value: $22,400

Your total Better Start Branding Investment: $997

ready to take your business to the next level?

Join Better Start Branding

Select the plan that works for you:

— BEST VALUE — 

 Lifetime access to Better Start Branding for one payment of:

$997

USD
SAVE $203!
 — low monthly —

 Lifetime access to Better Start Branding for 5 payments of:

$240

TOTAL $1,200 USD

Secure checkout

You can trust us!

100% risk-free guarantee

Refund eligibility through 6 pm MT  on August 28, 2022.

Secure checkout

You can trust us!

100% risk-free guarantee

Refund eligibility through 6 pm MT  on August 24,, 2022.

FAQs about Better Start Branding

I am a complete newbie in my business. Can Better Start Branding help?

Yes, it can. In fact, Better Start Branding is especially created for new entrepreneurs. It’s important to know that building a successful business takes more than 6 weeks and a marketing course. The most successful businesses are consistent in their branding and marketing and know that it takes several months to get real traction and several years to bring their business fully to life.

While we can’t guarantee that outcome for you, Better Start Branding is ideal if you’re just starting out because it’ll teach you to think like a marketer and avoid many of the mistakes that we can make when we start out that can hold us back. You’ll be light years ahead, equipped with proven marketing strategies designed to advance your business.

I've been in business for a few years. Can Better Start Branding help?

Yes, it can. If you're a few years into your business, you will be able to draw on our experience and insights to identity your blind spots and dramatically improve your branding and marketing strategy. Get ready for some major a-ha moments. 

My business is really unique. How do I know Better Start Branding is right for me?

The marketing principles and strategies I teach in Better Start Branding are foundational to any business. Whether you run an online business, are a coach or consultant, a maker or designer, or have a brick and mortar business, you will always need to understand your brand, your customers, have a compelling product and pricing line-up, a solid website, and great messaging and marketing that authentically connects with your customers. These are the cornerstone marketing principles that transcend industries and market conditions. So, if you’re a human being selling to other human beings, Better Start Branding can help you.

Do I need to do Better Start Branding at certain times or can I do it all at once? 

There's a definite sequence to Better Start Branding. So, each week, I drop new a module with action plans. There are also two live coaching calls to answer any questions and provide support. The connection my students have on these call is awesome and we highly encourage you to attend whenever you can. If not, all the calls will be recorded and replays will be posted to the Better Start Branding portal. 

Tell me straight: how much time will Better Start Branding take each week? 

My students tell me that planning for 2 - 4 hours per week hours is enough to watch the modules, complete your acton plans and engage with your fellow Better Start Branders.

If you really think you can't commit from a time perspective, Better Start Branding is probably not the right fit.

I can tell you that the more focus you put into Better Start Branding, the more you’ll get out of it. To be very very clear, there are no fast or guaranteed results. What you learn here mirrors the reality of business. It can be intense and demanding at times – and also fun and totally rewarding.

Will I speak with and get direct feedback from Heather? 

You'll have access to Heather during the live group coaching calls, the networking session, the hot seat session and the Capstone. Otherwise, all interaction will be through our private community portal. 

Okay...so how much does Better Start Branding cost?

For the Summer/Late Fall 2022 cohort, the investment in Better Start Branding is a one-time payment of $997 or $300 per month for 4 months. There's also a VIP upgrade option that includes live weekly coaching calls limited to 25 people for $1,997 or $575 for 4 months. Better Start Branding delivers $15,000+ in marketing value that will pay dividends in your business for years to come. This is the lowest the program will ever be, so if you're thinking about joining, now is the time. 

Do you offer refunds?

Yes, we offer a 14-day satisfaction guarantee. If by 6 pm Mountain Time on Monday, June 27, 2002, you don't feel Better Start Branding is the right fit for you, simply submit your completed coursework and we'll issue you a full refund. Why do we ask for coursework? Because even if you do a few weeks of the lessons, you'll still get tremendous value that you could be a game-changer for your business. 

Remember, refund eligibility has a firm deadline and also applies to payment plans, which means that you'll be responsible for all payments after the refund deadline of June 27th has passed.

I have travel planned for this summer...will I miss out?

Better Start Branding is 100% online, so you can take part whenever and wherever you have internet access. Plus, you'll have lifetime access to the modules, so you can go at your own pace when it works for you.

What happens if the world goes sideways...again?

Everything you learn in Better Start Branding are skills that are time-tested, enduring, and recession-proof that will pay off dividends in your business for years to come, no matter what happens in the world. 

If you made it this far...thank you!  

I hope that means you'll be joining me for your own Better Start Branding experience.

Because what if just one idea you learn here…

…unlocks the inspiration that turns your dreams into a profitable and sustainable business that does good work for good people?

What if just one agency strategy…

…helped you reach the people who need what you have? What if it was hundreds of people? Thousands? Millions?

What if just one pro technique…

…brings genuine joy to your business. What would that mean to your relationships? Your health? Your bank account? The stories you tell your kids and grandkids? 

Don’t miss your chance to join Better Start Branding. I look forward to seeing you on the inside!

xo,

ready to take your business to the next level?

Join Better Start Branding

Select the plan that works for you:

— BEST VALUE — 

 Lifetime access to Better Start Branding for one payment of:

$997

USD
SAVE $203!
 — low monthly —

 Lifetime access to Better Start Branding for 5 payments of:

$240

TOTAL $1,200 USD

Secure checkout

You can trust us!

100% risk-free guarantee

Refund eligibility through 6 pm MT  on August 28, 2022.

Secure checkout

You can trust us!

100% risk-free guarantee

Refund eligibility through 6 pm MT  on August 24,, 2022.

© 2021  Hey Heather Campbell   All rights reserved.

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