APPLY RIGHT NOW
ready to get radical with me? 

Get a brand you can love, launch, and profit from.
Done for you.
In 75 days.

You’ve been 'almost ready' long enough. The janky logo. The half-built website. The offer you never launch. The marketing that never leaves your to-do list.

Radical Branding™ is the moment your business quits stalling and steps out, for real – polished, powerful, and profitable.


Built for you. In 75 days.

 SOUNDS AMAZING...TELL ME MORE

Already know I'm speaking your language?

 APPLY FOR RADICAL BRANDING

your days of 'almost ready' end here

Step off the sidelines and into a brand and business you love.

You didn’t start your business to spend years hiding behind a half-built brand. You started it to be seen. Chosen. Paid. Remembered.

But here’s the truth: as long as your brand doesn’t match your brilliance, you’ll keep living in the 'almost:'  Almost ready.  Almost visible. Almost successful.

Radical Branding™ ends the 'almost ready' cycle.

In 75 days, you'll have a brand you love – and the sovereignty to stop explaining, apologizing, or hanging out on the sidelines…and start arriving like the badass you are. 

Your To-Do List Just Met Its Maker

Brand. Offer. Website. Strategy. It’s not a to-list anymore – it’s your business.

That mental checklist you’ve been dragging around – the one with 'fix my website,' 'nail my offer,' 'make my brand look like I actually know what I’m doing'?

Cross it off. All of it.

In 75 days, Radical Branding™ hands you a brand that turns attention into trust, and trust into real revenue.

  • Your brand, clarified.
    Foundation, voice, and positioning, so you sound like you (only sharper).
  • Your customers, defined.
    We’ll dig into who they are and what they actually want.
  • Your signature high-touch offer, designed.
    And positioned to sell with confidence.
  • Your personality, captured.
    A professionally designed logo and identity system that makes your business polished and professional.
  • Your content strategy, mapped.
    So you know what to say, where, and why.
  • Your website, built.
    Designed to convert and make you proud to share your link.
  • Your tech stack, set.
    Funnels, automations, and systems all humming in the background so your business runs smoothly.
  • Your promotion playbook, ready.
    With the systems, tech, and AI assistants set to keep you moving forward.
 APPLY FOR RADICAL BRANDING

If you've been spinning your wheels, read this

Why Radical Branding™ works when the other stuff doesn't.

You’ve got the courses sitting in your inbox. You’ve been on the coaching calls that left you with more questions than answers. You've listened to the Amy Porterfield podcast so many times that you find yourself calling your husband "Hobie."

And still, after all that...your brand doesn’t feel ready.

Here’s how Radical Branding changes that:

  • You’re seriously set up for serious success.
    We build the systems that keep your business moving, plus a marketing playbook tailored to you – so showing up never feels like a grind, and your momentum never stalls.
  • There’s a real finish line.
    In 75 days, your brand and business are launch-ready. Not 'someday'.
  • It’s a proven method.
    I've distilled 30+ years of branding, strategy, and execution into one amazing life- and business-changing experience.
  • It’s the whole picture.
    Brand, offer, voice, site, systems – built for you and all aligned and working together.
  • You’re backed by expertise.
    A pro team that executes at a pro level.

Radical Branding™ is where your business finally shows up like you dreamed – polished, profitable, and built to grow.

What They Don’t Tell You

You’re not a marketing expert – and you weren’t supposed to be.

You didn’t start this business to juggle six jobs at once. But that’s what happens when you’re trying to be the copywriter, the designer, the strategist, the tech team, and the entire marketing department.

The truth? Marketing isn’t one skill. It’s an entire ecosystem – and trying to piece it together alone is exactly what keeps your business stuck in “almost.”

Radical Branding™ hands you the full system: the offer, the voice, the visuals, the site, the tech, the strategy – all built to work together.

So instead of chasing pieces, you finally get the whole picture. The version of your business that looks, feels, and operates like the real thing.

 APPLY FOR RADICAL BRANDING

FOUR SPRINTS. one radical result.

Your business, pulled together and powered up, in 75 days flat.

Inside Radical Branding™, we move through four focused sprints that pull your vision into form – step by step, piece by piece – until you’re standing in a business that carries you.

Every sprint builds momentum. Every milestone makes it real. And by the end of 75 days, you’re not circling ideas anymore – you’re running with a brand and business built to grow.

sprint 01

We get your brand house in order.

This is where everything – the sticky notes, the ideas, the late-night scribbles – gets pulled into alignment.

We start with a VIP strategy sesh – just you and me – to understand your vision, sharpen your positioning, and claim the direction your business is meant to go. 

You’ll also meet my Creative Director, who shapes the visual foundation of your brand with a custom logo and visual identity system that will carry your vision into the world.

WHAT YOU GET IN This sPRINT:

  • Clarity on your brand story and positioning, so your business finally has a distinct personality and center of gravity.
  • A brand voice and values framework that makes you instantly recognizable and impossible to ignore by the people you want to work with.
  • A clear understanding of your Most Valuable Customers™ — who they are, what they want, and how to engage with them in a way that builds trust and powers sales.
  • Your custom visual identity that makes your brand look polished and professional.
  • Your Radical Branding Brand Book™ – a living, breathing guide to your strategy, voice, and visuals. It’s the north star for your business, and it means you’ll never second-guess who you are in the market again. Once you have it, you'll wonder how you ever lived without it.

sprint 02

We design your signature offer.

We design your signature, premium offer that reflects your brilliance with a unique method that makes it unmistakably yours.

We design and structure your signature high-touch offer – the one that delivers transformation for your clients and real profit for you.

At the same time, we craft your branded signature method – the framework that makes your work memorable, repeatable, and scalable.

WHAT YOU GET IN This sPRINT:

  • Your premium, signature offer that’s fully defined, structured, and priced for profit.
  • Your unique branded method – the intellectual property that sets you apart and becomes your brand signature.
  • Messaging that connects the dots between your offer, your method, and your Most Valuable Customers.
  • The confidence to stand behind your work as a founder with a clear, compelling path to results.

sprint 03

We build your marketing machine.

We give your business the backbone it needs to run – and grow – without reinventing the wheel every week.

We map your content strategy and marketing playbook so you know what to say, where to say it, and how to stay consistent. While you begin implementing, my team builds the infrastructure in the background: your website, funnels, and tech stack – everything you need to show up like a pro and sell with ease.

WHAT YOU GET IN This sPRINT:

  • A customized marketing playbook designed around your life, your business, and your audience.

  • A website designed and built to engage with your Most Valuable Customers™ and convert them into buyers.
  • Your tech stack set up and streamlined – automations, funnels, and systems running smoothly without the late-night meltdowns.
  • The confidence that your brand isn’t just pretty – it’s a functioning marketing engine, ready to grow your business.

sprint 04

No more 'almost' – this is when you arrive.

This is when you stop circling 'someday' and step out as the founder you know you’re meant to be.

With your brand, offer, content strategy, website, and systems in place, you’ll bring your signature offer to the market – not with a shrug, but with confidence, clarity, and assets that do the heavy lifting for you.

WHAT YOU GET IN This sPRINT:

  • Grow your visibility, authority, and audience with list-building strategies designed for your biz.
  • Use your marketing playbook to share, sell, and stay consistent.
  • Lean on your custom AI assistants and tech stack to keep your marketing momentum running smoothly.
 APPLY FOR RADICAL BRANDING

Your custom GPT, built for keeps

Get an AI marketing brain that talks like you, thinks like a strategist, and never takes a day off.

Inside Radical Branding™, you’ll get your own custom-trained GPT – one that mirrors your voice, knows your offer inside out, and keeps your marketing moving.

It’s like handing the megaphone to your best self: the version of you who always has the right words, fresh ideas, and zero panic about what to post next.

Content, campaigns, emails, captions – it handles them all in your voice, with your strategy baked in.

And it’s yours forever....a second brain, built to keep your business visible and your momentum alive long after our 75 days are up.

 APPLY FOR RADICAL BRANDING

Is Radical Branding right for you?

Radical Branding™ is not for everyone. Here’s how to know if it’s for you.

Radical Branding™ isn’t for everyone. It’s an all-in experience, built for founders who are ready for their arrival.

Radical Branding™ is for you if:

  • You’re a coach, creative, consultant or course creator and have a business (or a strong idea), and you’re ready to go all in.
  • You’re done sitting on the sidelines while your brand collects dust – you want a business that finally shows up.
  • You want to work with someone who gets your vision – and turns it into something both beautiful and strategic.
  • You’re not afraid to invest when you know it’s the move that changes everything.
  • You’re ready for a brand that reflects your actual brilliance, not your Canva skills.
  • You’re serious about scaling, and you’re willing to trust the process and play full out.

Radical Branding™ is not for you if:

  • You’re an agency or ecommerce brand.
  • You’re still 'trying ideas on' and not ready to commit to building a profitable business.

  • You want something quick, cheap, or templated – this is none of those.

  • You think of branding as an expense, not the asset that pays you back for years and years to come.
  • You’re looking for magic without showing up for the process.
  • You tend to disappear when things get uncomfortable or require a decision.
  • You’re looking for therapy (I’m good, but I’m not that good).

BUCKLE UP FOR A PRO-LEVEL BRAND

Arrive with a brand and business that will hold you for years and years to come.

There’s a point in every founder’s journey where 'almost' just won’t cut it anymore. Almost-ready. Almost-visible. Almost-profitable.

You know too much, you’ve worked too hard, and your vision is too important to keep circling.

Radical Branding™ is where that cycle ends.

In 75 days, you step into a business that reflects your brilliance and backs you with everything it takes to be profitable and sustainable.

Not just inspiration or vague frameworks, but real deliverables, expert support, and a step-by-step process that gets results.

Most of my clients 1X, 2X, even 3X their investment with their very first offer. That’s the kind of momentum a real brand creates.

Because your business deserves more than endless tasks and crossed fingers...it deserves a brand that works and a strategy that delivers.

 APPLY FOR RADICAL BRANDING

A peek at brands that trusted us to make them unforgettable

Here are some of the brands we've helped bring to life in Radical Branding™.

 We’ve worked with everyone from leadership consultants to skincare gurus, course creators to sobriety counselors, artists to fashion up-cyclers, TEDx speakers to fire walkers, and more. These logos are the calling cards of brands out there making waves...and impact. Take a look. Your name could be next in lights (or, you know, on this page).

boom chick-a-boom-boom

Radical Branding™ is the moment your business grows up – with a brand, offer, and systems all aligned…so you can step into the founder’s seat with everything working for you.

THIS IS CALLED SOCIAL PROOF

Will you be one of my success stories?

Here's what real clients have to say about achieving real results when they work with me.

From TEDx speaker to $30K coaching packages

I came to Heather with what I jokingly called my $400K to-do list – a million big ideas and zero clue how to turn them into an actual business. She helped me go from ‘full-time speaker’ (which pretty much vanished during the pandemic) to offering $25K–$30K VIP coaching packages that feel 100% me. I kept saying, ‘I need structure,’ and Heather was like, ‘No, you don’t – you need a framework.’ She was right. Now I’ve got a brand, a strategy, and a business that works. Total game changer.

BLAKE FLY
TEDX SPEAKER + COACH

My revenues tripled

Heather makes everything so clear and so easy to implement. She takes the time to make sure that you understand everything she's doing so you can do it too. Since working with her, I've expanded my course offerings, hosted a retreat in Costa Rica, and have more than tripled my revenues.

MONIQUE RHODES
FOUNDER, THE 10-MINUTE MIND & THE HAPPINESS BASELINE

From overwhelmed to overjoyed

Heather has this unique way about her where she really sees you and the best parts about you...and then connects it to your business and brand so you can really look at yourself and love what you see. That confidence turns out to be the productivity boost I needed to move away from intense painting retreats in Italy to courses and small group experiences that are so much more manageable and profitable. Seeing people is truly her gift.

SABRINA WARD-HARRISON
ARTIST + AUTHOR

I landed a $500,000 client in my first 9 months

After six months of starting my business, I connected with a fantastic company on LinkedIn using a strategy I learned from Heather and earned an engagement worth more than $500,000. It's a life-changing amount of money that allowed my husband and me to buy our dream property in Tennessee...18 acres!

MARIA PIETROFORTE
LEADERSHIP CONSULTANT + SPEAKER

We 3X'd our investment in our first product drop

The way Heather approaches branding and marketing is nice and roomy for our dreams – but with brilliant methods that actually bring those dreams profitably into our business. We 3X'd our investment with her with our first product drop promotion. 

KRISTEN AXTMAN + ANTHONY FRANCIS
FOUNDERS, BROOKLYN HABERDASHERY

I beat out the biggest brokerage on the island

I was hired to represent a listing for home donated to a non-profit here. I used all my materials and brand-inspired content I learned from Heather and I beat out the biggest brokerage on the Island...not too bad for my third listing! My biggest commission yet!

MAUREEN DANIELS
REALTOR, BAINBRIDGE ISLAND, WA

I scored my biggest gig yet

From the first day, Heather showed us how to show up as ourselves and really own our authenticity. I used what I learned about my brand, my customers, and my offer, and I got a $15,000 speaking engagement with a large national brand – the biggest gig of my career...so far! – and one that puts me at a whole new level.

BROOKLYN DICENT
MOTIVATIONAL SPEAKER + LEADERSHIP CONSULTANT

I launched my high-ticket offer in months...not years!

My email open rates skyrocketed the moment I implemented the content strategies I learned from Heather, jumping from 10% - 12% to a consistent 25% - 50%. But the real game-changer? Through Radical Branding, Heather gave me the confidence to add my dream offer – a travel and culinary experience to a cacao farm in Africa – to my line-up. I thought it was a five-year goal, but with the brand and marketing framework I gained, I not only launched the offer, I sold it out within the year.

MARIE SCHLEMM
FOUNDER, THE TAO OF CHOCOLATE

The catalyst I didn't know my consulting business needed

For the first time, I've outlined clear, achievable goals for my brand. Heather's approach, combined with innovative AI tools, made this daunting task doable and mind-opening! It's not just a webinar...it's a transformational journey for your business.

Tracie Leonard
Founder, Focus Realty Advisors

I launched a new website and offer

Heather's framework provided a newfound clarity and confidence in my brand's direction. Her blend of expertise and AI tools has equipped me to envision and map out a marketing strategy that I'm really excited about...with a beautiful website that converts. 

Amelia Kram McHenry
Founder, Dodana Coaching

Already making a difference

I was skeptical about how AI could play a role in my marketing strategy. What I discovered was a world of possibility. Heather's ability to blend AI with human creativity opened my eyes to new ways of engaging with my audience. The personalized content strategies we developed are already making a difference!

Dr. Pam Fittz
Holistic Vet + Founder, Revitalizing Pet Care

MEET YOUR MARKETING MENTOR

Hey, I'm Heather Campbell.

Branding and business strategist. Web + design obsessive. Best-selling author. Podcaster. Pearl Jam fan. And yes, I swear sometimes – usually when I’m excited about a good font.

Here’s what you need to know: I build brands that make people stop scrolling, start paying attention, and actually pay you.

I’ve spent 30+ years* turning messy visions into businesses that work. Not theories, not templates – real brands for real entrepreneurs who are ready to step out, get seen, and start making serious money.

My favorite creation? Radical Branding™. Because it takes everything I know – from positioning to design to marketing strategy – and pours it into one high-touch, done-for-you build that gets you out of 'almost ready' mode and into 'for real.'

I know what it feels like to be stuck under a pile of ideas, tech tangles, and branding that doesn’t do you justice.

That’s why I designed Radical Branding™ to change that – fast. You walk out with clarity, confidence, and a brand that finally matches the vision in your head (and the value you deliver).

If you’re ready to step into a business that reflects your brilliance, I’m ready to build it with you.

 APPLY FOR RADICAL BRANDING

* Yes, I started when I was 14.

LET'S TALK MONEY

Radical Branding™ is a $20,000 investment (with flexible payment plans).

It’s not pocket change – and it shouldn’t be. 

Because what you walk away with is an entire business, built to carry your vision and generate the kind of revenue you’ve been circling for years.

This is the threshold moment: when you stop tinkering and step into a business that’s real, profitable, and market-ready.

Here’s what that $20K gets you:
  • A polished, professional, custom brand that matches your vision and brilliance.

  • A signature high-touch offer, defined and poised for profit.

  • A beautiful website designed to attract clients.
  • A full marketing + tech system, already set up and running.
  • Your own AI squad, trained in your voice to keep momentum alive.
  • And so much more!

Most of my clients 1X, 2X, even 3X their investment with their very first offer – sometimes before the build is even finished. That’s the kind of momentum a real brand creates.

So yes, it’s a serious investment. And that’s exactly why it works.

If you’re ready to build the brand you can love, launch, and profit from — Radical Branding™ will meet you there.

 APPLY FOR RADICAL BRANDING

ARE YOU WITH ME?

So...what's next?

You’ve read the page. You’ve seen what’s possible. And maybe you’ve already pictured yourself with the brand, the offer, and the business you’ve been waiting for.

And I'm here for it. So…what now?

Simple: you apply for a spot in Radical Branding™.

Yep, there’s an application. Not because I’m fancy, but because Radical Branding™ works best with the right people at the right time.

If that’s you, you’ll know.

Here's what to do next:

COMPLETE A SIMPLE APP

Tell me about your vision, your goals, and where you’re at right now. It’s quick, clear, and helps us know if we’re aligned.

BOOK A CALL

We’ll hop on a relaxed, no-pressure chat to see if Radical Branding™ is right for you (my goal is a full-body yes for both of us). 

BEGIN THE BUILD

We’ll set your start date and kick off the 75-day sprint. From there, your 'someday' business becomes the real thing.

 Apply for radical branding™

You’re smart to ask questions...let’s get you answers

Questions you should be asking about Radical Branding™ 

Smart founders ask smart questions. Here are the ones that come up most often about Radical Branding™ – along with clear, no-fluff answers.

What if I don’t have my idea all figured out yet?

That’s exactly why Sprint 1 + 2 exist. We’ll pull the sticky notes out of your head, sharpen your positioning, and shape your signature offer together. You don’t need to come in with all the answers – you just need to be ready to show up and make decisions as we go.

How much time will I need to commit each week?

Plan on a weekly call and a little headspace to review and approve what we create. That’s it. We’re doing the heavy lifting – your job is to show up, give feedback, and let the build move forward.

what if i'm not ready enough?

Radical Branding™ isn’t a background project. For 75 days, your brand becomes the thing – and that requires you to show up and make decisions. If that feels impossible right now, it’s okay to wait. But if you’re ready to commit, you’ll walk out with a brand you can love, launch, and profit from.

WHAT HAPPENS IF I FALL BEHIND?

You can’t really fall behind in Radical Branding™ – because we’re doing the heavy lifting. Your role is to show up for calls, give feedback, and make decisions. As long as you do that, the build keeps moving forward on schedule.

When does radical branding™ clock start?

It starts when we meet for our Prep for Success and VIP Onboarding meeting. You'll receive a custom calendar to subscribe to so you know what's happening and when.

how long will it really take?

75 days. That’s it. Not 'someday when you get through the modules.' Not 'whenever you finally wrangle your logo.' You’ll walk out of Radical Branding™ with the whole thing done – brand, offer, site, and systems – in less time than it takes most people to finish a single online course.

what happens after the 75 days?

By Day 75, you’ll have it all: a brand that reflects your brilliance, a premium offer, a website that actually works, your marketing systems, and your AI support squad.

The point is independence. You won’t need us to keep going – because the whole build is designed to stand on its own.

That said, if you want ongoing support, tech hosting, or extra projects later, we’ll be here. But you’ll leave with the clarity, confidence, and assets to run your business without us holding the wheel.

what makes radical branding™ different from all the other programs out there?

Radical Branding™ is different because it actually builds the thing you’ve been circling. Not a workbook. Not a course you’ll never finish. In 75 days, you get a brand, a site, an offer, and the systems to back it up — done for you, so you can stop futzing and start leading.

how will i know this will work for me?

Because we’re not handing you a template. We’re building your brand around you – your vision, your offer, your voice. If you’re ready to show up, make decisions, and trust the process, you’ll walk away with a business that’s not just beautiful, but built to last.

can i really sell a high-touch premium offer?

You can – and you will. Premium offers aren’t about magic scripts or hustle; they’re about clarity, positioning, and confidence. Radical Branding™ gives you all three, so charging (and getting) a premium doesn’t feel scary – it feels obvious.

how will use the radical branding™ ai squad?

Think of them as your brand’s secret weapon. Stuck on copy? Need a fresh content idea? Want your email written in your voice, not ChatGPT’s robot babble? Your AI Squad has you covered – and because they’re trained on your brand, every answer feels like it came straight from you.

What if i've never used ai before?

Then you’re exactly who I built this for. My AI bots don’t need fancy prompts or tech wizardry – they do the heavy lifting. You’ll be shocked how easy it feels to have AI 'coworkers' who actually get your brand and never roll their eyes.

can i choose my own tech?

Short answer: nope. Long answer: we’ve already picked the tech that makes everything fast, simple, and under one roof – website, funnels, email, CRM, scheduling, even your membership portal. It’s how we deliver your brand in 75 days flat. Bonus: you won’t need to waste another night yelling at YouTube tutorials.

is radical branding™ worth the investment?

If you’re ready for a business that finally looks, feels, and sells like te one you’ve been picturing in your head – then yes, it’s worth it. Radical Branding™ is the build that pays you back, again and again, every time someone hits 'buy.'


why isn't there a money back guarantee?

Because we’re not handing you a template. We’re building you a business. Once it’s yours, it’s yours – and that’s the point.

aRE THERE PAYMENT PLANS?

Yep. You don’t have to drop $20K in one gulp (unless you want to). There are flexible payment options so you can spread it out and still dive in now. We’ll walk through the choices together on our call.

what kind of support will i have?

Plenty – but not the 'busywork' kind.

You’ll have weekly calls with me to make decisions and keep momentum, direct access to my creative team when it’s time to bring your brand to life, and lifetime access to your custom AI squad.

The work is done for you, but you’ll never feel like you’re doing it alone.