Better Start Branding Week 2:
Find & Attract Your Most Valuable Customers

Lesson 1: What makes a customer a Most Valuable Customer?

(Run time: 12:04) 

Discover what makes a customer a most valuable customer, and how to avoid the #1 mistake most entrepreneurs make when it comes to customer discovery and research.

Lesson 2: The #1 mistake entrepreneurs make when it comes to customers

(Run time: 05_05) 

There's a common mistake a lot of entrepreneurs make when it comes to their customers. But not you. In this lesson you'll learn that mistake so you can avoid it altogether.

Lesson 3:  Design your MVC persona profiles

(Run time: 19:18) 

This is when things get real! I'll show you the exact process we use at my agency to create MVC personal profiles for our clients that will give you a 360, holistic view of the people you want to invite into your business.

Lesson 4: Bonus! MVC Interview Questions

(Run time: 07:48) 

All it takes is a little time and intention on your part to achieve some serious a-ha moments for your marketing. These 25 questions are designed to guide a great MVC interview with questions and answers that will inspire legit marketing insights

Lesson 5: Bonus! MVC Persona Profile Canva Templates

(Run time: 03:24) 

Visualizing your MVCs is a powerful tool in your toolbox, so when you see someone in real life, you can say, "Wow, that person is my MVC!" I've created templates in Canva for you to use to create profiles just like the ones you saw in the presentation. All you need is a free or paid Canva account.