Welcome to Radical Branding Week 4:: Create Content that Connects
You know by now that one of the core tenets of a solid brand is consistency. And your brand identity – your logo and your color palette – and your messaging pillars go a long way in communicating a cohesive and consistent brand to make things easier for anyone (especially you). That’s why I’m especially excited about this identity work we’re about to do together this week. So buckle up, buttercup!
I’m rooting for you! xo, Heather
Radical Branding :: Your Brand Identity + Messaging Pillars
This week, things get tangible as we take all the concepts we've learned in the first three weeks in Radical Branding and transform them into a beautiful brand and great messaging that gives you a distinct personality in the market. Boom.
See what's on deck for you this week. Run time: 06:04
Discover what a brand identity is (and isn't), the power of a signature color, and how you'll work with your Radical Branding designer to create a custom identity that matches your business and brand perfectly. Run time: 13:29
When you nail your messaging, it's easier for your MVCs to find you, engage with you, and buy from you, plain and simple. Here's how to create messaging pillars that will serve you and your business for years to come. Run time: 20:19
Meet your marketing mentor
Hey, I'm Heather Campbell.I’m an entrepreneur, agency owner, branding strategist, creative problem-solver, marketing sherpa, Pearl Jam fan, eternal optimist, avid gardener, and occasional foul mouth on a mission to equip you with a beautiful (and strategic) brand and a clear marketing roadmap that attracts the right people to your business.These are the same strategies I use with my agency clients to guide them to six- and seven-figure businesses all DIY’d for savvy and scrappy entrepreneurs just like you to help you build the right marketing foundation – in the right sequence! – to give you the context and confidence to build and promote a business that makes you happy, makes you money, and brings your good work to the world. Boom chicka boom boom...am I right?!?