Welcome to Radical Branding Week 6 :: Build and Nurture a List of Buyers
How do you build and nurture a list of cool people who happen to be buyers? By giving them a test drive of what it’s like to work with you. And you do that with a great opt-in along with ongoing marketing content designed to grow your list, convert prospects into buyers, or retain people in your world.
Now that you know your brand value, your MVC’s hopes and aspirations, your messaging pillars, the customer journey, and the Content F.E.E.D. methodology, you’re light years ahead in your marketing content strategy because you can’t help but be strategic.
Here. We. Go.
I’m rooting for you! xo, Heather
Radical Branding :: Build and Nurture a List of Buyers
This week, we dig into the two imperatives when it comes to building and nurturing a list of cool people who happen to be buyers: a great opt-in and engaging marketing content.
Ah, the list. Big or small, using an email service provider or leveraging your own personal network, how you build and nurture your most valuable customers comes down the same things: valuable opt-ins and great marketing content. Run time: 24:22
How do you come up with a solid content strategy that advances your business? Use your Messaging Pillars to guide content that's connected to your brand attributes and the hopes and dreams of your MVCs. Not only does it makes things easier, but it's also super strategic. Seriously, you will never have to wonder, "What in the world will I write about?" ever again. Run time: 21:02
Meet your marketing mentor
Hey, I'm Heather Campbell.I’m an entrepreneur, agency owner, branding strategist, creative problem-solver, marketing sherpa, Pearl Jam fan, eternal optimist, avid gardener, and occasional foul mouth on a mission to equip you with a beautiful (and strategic) brand and a clear marketing roadmap that attracts the right people to your business.These are the same strategies I use with my agency clients to guide them to six- and seven-figure businesses all DIY’d for savvy and scrappy entrepreneurs just like you to help you build the right marketing foundation – in the right sequence! – to give you the context and confidence to build and promote a business that makes you happy, makes you money, and brings your good work to the world. Boom chicka boom boom...am I right?!?