Radical Branding Week 3:: Your Premium Pricing, Product + Promise

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Welcome to Radical Branding Week 3:: Your Premium Pricing, Product + Promise

When you align your product and offering with what your MVCs want and need – and combine that with your expertise and value you deliver – you can command premium pricing in the market. Here’s how.

I’m rooting for you! xo, Heather

Radical Branding :: Your Product, Premium Pricing + Promise

When you align your product and offering with what your MVCs want and need - and combine that with your expertise and value you deliver - you can command premium pricing in the market. Here's how.

See what's on deck in this a-ha moment-inspiring module where we'll define your product/services line-up, your premium pricing, and your brand promise. Run time: 09:01

One of the best things I did in my first of business was to adopt a money mantra that propels me into a positive momentum when that voice in my head that freaks out about money starts to freak out.  Run time: 11:06

Discounting your pricing often works the exact opposite way we think it will. Here's why you want to tread very carefully when it comes to discounting your value.  Run time: 08:32

In this module, we'll get to work to define your product and pricing line-up that is tied to the wants and needs of your MVC. Then, you'll discover how to price on your value so you command a premium and don't leave one penny on the table.  Run time: 28:24 

Your brand promise will be one of your most-used and helpful tools in your marketing toolkit. Here's how to develop a simple, yet powerful, one-sentence statement that cleary defines who you are, who you help, and the impact you create. Boom. Run time: 07:31

When I was in my second year of business, I realized how exposed my profits were. So, I tidied things up from a terms and conditions perspective so you can avoid any profit pitfalls.  Run time: 07:15

In this bonus, you'll get access to a cool little tool that will guide your marketing path and content when you're getting ready to bring your offer to market. Run time: 13:34

Meet your marketing mentor

Course overview post

Hey, I'm Heather Campbell.I’m an entrepreneur, agency owner, branding strategist, creative problem-solver, marketing sherpa, Pearl Jam fan, eternal optimist, avid gardener, and occasional foul mouth on a mission to equip you with a beautiful (and strategic) brand and a clear marketing roadmap that attracts the right people to your business.These are the same strategies I use with my agency clients to guide them to six- and seven-figure businesses all DIY’d for savvy and scrappy entrepreneurs just like you to help you build the right marketing foundation – in the right sequence! – to give you the context and confidence to build and promote a business that makes you happy, makes you money, and brings your good work to the world. Boom chicka boom boom...am I right?!?

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