The Order of Offer Operations

Just like in marketing, there's an Order to Your Offer Operations, too, to ensure that you're pulling the thread through the entire experience, starting with your MVCs and then aligning everything else to power your goals. I also share a very cool construct that could help you generate more revenue more quickly: the Reverse Profit Pyramid. (Run time: 20:10)

Resources

The Better Start Branding :: Week 3 Presentation Slides

The Better Start Branding Design a Winning Offer Spreadsheet

Use this spreadsheet anytime you contemplate a new offer for your business so you're clear on the value from start...to finish.

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