This week we kick off our marketing strategy with two fantastic marketing strategies that will help you organize your business and your marketing: The Customer Journey and the Content F.E.E.D. Method. Get ready…you’re about to bloom!
I’m rooting for you! xo, Heather
Better Start Branding Week 5 :: Drive Customer Loyalty
In this intro, I'll cover what's on deck, share the brutal truth about marketing, and recap the components of a core marketing program. Run time: 14:00
When you know your MVC's customer journey, you'll have a full view of your long game with loads of context to organize how you want to show up and what marketing you need to support the journey. It's like the peanut butter and jelly of your marketing strategy. Run time: 23:52
Here's where the rubber meets the road. Discover how to create a winning marketing content strategy that highlights your attributes, connects with your MVCs, and has a clear call to action. Run time: 24:37