Better Start Branding Week 5 :: Power Customer Loyalty
This is intro text into the modules:
Before we dig into The Customer Journey, we need to tee up the elements of a solid core marketing program so you can start connecting your strategy to real-world tactics. In this lesson, you'll discover the components of a solid marketing program that will serve you for years to come. (Run time: 15:19)
The Customer Journey gives you the ultimate long view of your MVCs entire journey with you so you can deliver a memorable, on-brand experience at each customer touchpoint and get your marketing house in order. This is powerful stuff that will supercharge and simplify your marketing - a beautiful combination! (Run time: 37:10)
This video walks you through the Customer Journey Work-it Sheet that will help you think through your on-brand experience for your MVCs and the marketing you need to support your goals. And - bonus! - I've even added in a special to-do list so you don't miss a marketing beat. (Run time: 12:42)