How do you build and nurture a list of cool people who happen to be buyers? By giving them a test drive of what it’s like to work with you. And you do that with a great opt-in along with ongoing marketing content designed to grow your list, convert prospects into buyers, or retain people in your world.
Now that you know your brand value, your MVC’s hopes and aspirations, your messaging pillars, the customer journey, and the Content F.E.E.D. methodology, you’re light years ahead in your marketing content strategy because you can’t help but be strategic.
Here. We. Go.
I’m rooting for you! xo, Heather
Radical Branding Week 6 :: Build and Nurture a List of Buyers
Ah, the list. Big or small, using an email service provider or leveraging your own personal network, how you build and nurture your most valuable customers comes down the same things: valuable opt-ins and great marketing content. Run time: 24:22
How do you come up with a solid content strategy that advances your business? Use your Messaging Pillars to guide content that's connected to your brand attributes and the hopes and dreams of your MVCs. Not only does it makes things easier, but it's also super strategic. Seriously, you will never have to wonder, "What in the world will I write about?" ever again. Run time: 21:02