Better Start Branding Week 4 :: Create Content that Connects & Converts

Content. It's an important part of marketing because 100% of marketing is 100% content. The very best kind of content is the kind that connects to your brand and motivates your MVCs to action. In this module, you'll learn two content methodologies that will organize all your content ideas into lovely categories and ensure you're showing up on brand with great marketing content. All. The. Time.

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Better Start Branding Week 4 :: Create Content that Connects & Converts

This is intro text into the modules:

Module Intro

This is a big week, because 100% of marketing is 100% content. See what's on deck for you this week. (Run time: 06:01)

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The Three Kinds of Marketing

My students often laugh and cry with relief when they find out that marketing falls cleanly into these three buckets. When I say marketing isn't rocket science, this is when it gets real un-sciency. (Run time: 03:51)

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Define Your Brand V.O.I.C.E.

Owning and embracing your distinct Brand V.O.I.C.E. is very good for business. In this lesson, you'll discover a super-straightforward methodology to organize the bazillion ideas in your head into nice branded categories that will power your content and marketing for years to come. (Run time: 24:24)

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The Content F.E.E.D.

Meet The Content F.E.E.D., your content's new best friend. That's because this little tool puts a safety net under all your content to ensure you're producing solid marketing content. Every. Single. Time. (Run time: 19:25).

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Work-it Sheet Video Walkthrough

This video walks you throught the Brand V.O.I.C.E. and Content F.E.E.D. Googole Sheet. (Run time: 03:16)

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