Better Start Branding Week 2: Find & Attract Your Most Valuable Customers

Branding

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Video

Video

Customers

Completely 100% Doable

Not all customers are created equal. You want to find - and attract - more than your fair share of the people who want what you have, buy what you sell, pay what you ask, and buy again and refer. Here's how.

Better Start Branding Week 2: Find & Attract Your Most Valuable Customers

Look, not all customers are created equal, and you want to be choosy about who you invite into your business. Here's what makes a customer a most valuable customer. (Run time: 12:04)

There's a common mistake a lot of entrepreneurs make when it comes to their customers. But not you. In this lesson you'll learn that mistake so you can avoid it altogether. (Run time: 05:05)

This is when things get real! I'll show you the exact process we use at my agency to create MVC personal profiles for our clients that will give you a 360, holistic view of the people you want to invite into your business. (Run time: 19:18)

Shhh...don't tell my clients. One of the best best practices when you want to learn about your MVCs? Talk to real people. All it takes is a little time and intention on your part – and these 25 questions that will inspire legit marketing insights. (Run time: 07:48)

Visualizing your MVCs is a powerful tool in your toolbox, so when you see someone in real life, you can say, "Wow, that person is my MVC!" I've created templates in Canva for you to use to create profiles just like the ones you saw in the presentation. All you need is a free or paid Canva account. (Run time: 05:05)

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