Knowing your brand value (that we covered last week) is a beautiful thing. And when you’re able to connect your brand attributes to your Most Valuable Customer (MVC) – someone who is most likely to buy, buy again and refer – something awesome happens. Paths become clearer. You create better products and services. You write better and more engaging content. And your marketing efforts seem to snap into place. Ready? Let’s jump into the hearts and minds of your most valuable customers. I’m rooting for you! xo, Heather

Radical Branding Week 2:: Connect with Your Most Valuable Customers
Knowing your brand value (that we covered last week) is a beautiful thing. And when you’re able to connect your brand attributes to your Most Valuable Customer (MVC) – someone who is most likely to buy, buy again and refer – something awesome happens. Paths become clearer. You create better products and services. You write better and more engaging content. And your marketing efforts seem to snap into place. Ready? Let's jump into the hearts and minds of your most valuable customers. I'm rooting for you! xo, Heather
Branding
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Video
Branding
Totally Doable