When you align your product and offering with what your MVCs want and need – and combine that with your expertise and value you deliver – you can command premium pricing in the market. Here’s how.
I’m rooting for you! xo, Heather
Radical Branding Week 3:: Your Premium Pricing, Product + Promise
This is intro text into the modules:
See what's on deck in this a-ha moment-inspiring module where we'll define your product/services line-up, your premium pricing, and your brand promise.
Run time: 09:01
One of the best things I did in my first of business was to adopt a money mantra that propels me into a positive momentum when that voice in my head that freaks out about money starts to freak out.Â
Run time: 11:06
Discounting your pricing often works the exact opposite way we think it will. Here's why you want to tread very carefully when it comes to discounting your value.Â
Run time: 08:32
In this module, we'll get to work to define your product and pricing line-up that is tied to the wants and needs of your MVC. Then, you'll discover how to price on your value so you command a premium and don't leave one penny on the table.Â
Run time: 28:24Â
Your brand promise will be one of your most-used and helpful tools in your marketing toolkit. Here's how to develop a simple, yet powerful, one-sentence statement that cleary defines who you are, who you help, and the impact you create. Boom.
Run time: 07:31
When I was in my second year of business, I realized how exposed my profits were. So, I tidied things up from a terms and conditions perspective so you can avoid any profit pitfalls.Â
Run time: 07:15
In this bonus, you'll get access to a cool little tool that will guide your marketing path and content when you're getting ready to bring your offer to market.
Run time: 13:34
