Better Start Branding :: Design Your Marketing Roadmap

Your marketing roadmap is like a GPS for your business, giving your turn-by-turn directions to marketing that supports your business goals. In this lesson, you'll learn how to design your marketing roadmap to ensure you're producing quality marketing like a boss. (Run time: 18:51)

Video lesson

There's a real thing in this world called "analysis paralysis" where you get so overwhelmed with data that it keeps you stuck in place. Which is troublig because you must measure your marketing. All that changes here with Laser Focused Metrics. In it, I share a powerful way to collect metrics without overwhelm so you can marry data with intuitiom to get really really good at marketing. Do this for 90 days and see how it up-levels your biz. (Run time: 24:03)

Video lesson
Home stretch! In Week 7, we’ll lay the groundwork for your core marketing platform to tee you up for a solid 28-day marketing roadmap designed to generate engagement and leads and advance your business. Here. We. Go. 

Module Structure

Radical Branding :: Create Awareness

8 Lessons

Home stretch! In Week 7, we'll lay the groundwork for your core marketing platform to tee you up for a solid 28-day marketing roadmap designed to generate engagement and leads and advance your business. Here. We. Go. 

Create Awareness Intro + CTAs

Look, self-promotion is hard. So that's why we've spent the last 6 weeks loading up your toolkit with branding and marketing concepts that help to take away the emotion around self-promotion. This week, we'll focus on our marketing tactics - how we'll quite literally get the word out - and one of the most important things you'll ever perfect in your marketing: the call to action.Run timeb: 18:51

The Power of Your Network

Your network may just be the best marketing channel...right under your nose! Here's a sure-fire way to work your network to advance your business. Run time: 10:36

Your Content Platforms

My goal in marketing - and life really – is no surprises (unless we're surprising our moms for their birthdays). Knowing your content platforms goes a long way in keeping surprises at bay because you can anticipate what you need to have in place.Run time: 05:49 

Social Media: Friend or Foe

Social media. I have a love / hate with it...mostly love because it's a pretty amazing marketing channel - when you know how to use it as a marketing channel. Here's what you need to know to have a core program that has you shine on social. Run time: 37:48

The Nitty Gritty of Email

Your email list and program are the crown jewel of your marketing program. It's the people who've already said yes to you and who want to know you better. Email is a great way to build those meaningful relationships with your MVCs to build trust in you and your brand so when it comes time for your offer, they're more inclined to work with you. This module includes my pro tips to set up a core email program that does just that.Run time: 44:49

Videos + Podcasts

Find your voice – and your MVCs! – by doing your own videos and seeking podcast guest spots to get your message out to a wider audience. Run time: 16:30

Paid ads

Here are my pro tips for how to prep to advertise so you can make the absolute most out of every penny of your investment.Run time: 15:34

Prep for our Marketing Roadmap Meeting

You'll be a Radical Branding free agent soon so I want to equip you with a 30-day roadmap to put all the concepts and strategies you've learned into a solid and manageable core marketing program that will drive leads and grow your business. Here's how to prep for our meeting next week. Run time: 9:15

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