Defining Your Winning Offer

November 13, 2022

Being intentional isn't just for your marketing. There's a huge payoff when you're as intentional with your offer, and it simplifies your marketing by pulling the thread through the entire offer experience. This is important and strategic work - we gotta be profitable to be sustainable in our business. (Run time: 12:59)

Video lesson

Just like in marketing, there's an Order to Your Offer Operations, too, to ensure that you're pulling the thread through the entire experience, starting with your MVCs and then aligning everything else to power your goals. I also share a very cool construct that could help you generate more revenue more quickly: the Reverse Profit Pyramid. (Run time: 20:10)

Video lesson

This is where the rubber hits the road. We'll go deep to design a winning offer and opt-in that will fuel our marketing, and our messaging. Get a full 360-view of your business to bring the best offer to market...one your MVCs can't wait to buy. (Run time: 15:43)

Video lesson

I've created this Google Spreadsheet for you to use forever anytime you contemplate a new offer in your business. This is an amazing tool to ensure you have a fulll 360 of your offer, from the features to the transformation. (Run time: 08:15)

Video lesson

When you align your product and offering with what your MVCs want and need – and combine that with your expertise and value you deliver – you can command premium pricing in the market. Here’s how.

Module Structure

Radical Branding :: Your Product, Premium Pricing + Promise

7 Lessons

When you align your product and offering with what your MVCs want and need - and combine that with your expertise and value you deliver - you can command premium pricing in the market. Here's how.

Your Product, Pricing + Promise :: Introduction

See what's on deck in this a-ha moment-inspiring module where we'll define your product/services line-up, your premium pricing, and your brand promise. Run time: 09:01

Your Money Mantra

One of the best things I did in my first of business was to adopt a money mantra that propels me into a positive momentum when that voice in my head that freaks out about money starts to freak out.  Run time: 11:06

Banish the Urge to Discount

Discounting your pricing often works the exact opposite way we think it will. Here's why you want to tread very carefully when it comes to discounting your value.  Run time: 08:32

Define Your Product + Pricing Line-up

In this module, we'll get to work to define your product and pricing line-up that is tied to the wants and needs of your MVC. Then, you'll discover how to price on your value so you command a premium and don't leave one penny on the table.  Run time: 28:24 

Your promise

Your brand promise will be one of your most-used and helpful tools in your marketing toolkit. Here's how to develop a simple, yet powerful, one-sentence statement that cleary defines who you are, who you help, and the impact you create. Boom. Run time: 07:31

Bonus: Protect Your Profits

When I was in my second year of business, I realized how exposed my profits were. So, I tidied things up from a terms and conditions perspective so you can avoid any profit pitfalls.  Run time: 07:15

Bonus: Create Winning Marketing for Your Offer

In this bonus, you'll get access to a cool little tool that will guide your marketing path and content when you're getting ready to bring your offer to market. Run time: 13:34

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
Pen
>