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Radical Branding :: Connect with Your Most Valuable Customers

Module 1

Module Structure

Connect with Your Most Valuable Customers :: Introduction

Discover what makes a customer a most valuable customer, and how to avoid the #1 mistake most entrepreneurs make when it comes to customer discovery and research. 

Create Your MVC Persona Profiles

This is when things get real! I'll show you the exact process we use at my agency to create MVC personal profiles for our clients that will give you a 360, holistic view of the people you want to invite into your business. 

25 In-person MVC Interview Questions

All it takes is a little time and intention on your part to achieve some serious a-ha moments for your marketing. These 25 questions are designed to guide a great MVC interview with questions and answers that will inspire legit marketing insights. 

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