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Hey! I Want to Price on My Value right here:
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When you're not clear on your value, you leave money on the table...and discounting often works in the exact opposite way you think it will.
This is one that trips up entrepreneurs all the time. They don't align their products and services with the hopes and dreams of their customers, so they do crazy things like discounting their offer in the hopes it will attract the right people.
Here’s the deal: when you reliably deliver a transformation for your customers that helps them achieve their hopes and dreams, that’s worth something. Check out this video for more:
You don't really think I'm going to leave you hanging alone with your blindspot, do you? That would be very uncool. So, here are few things you can do right this second:
Right now, heading to your inbox is a free micro-training, Hey! I Want to Charge What I'm Worth, to help you define your value so you can charge what you’re worth – and feel good about doing it. If that doesn't land in your inbox, check your spam folders. And if you feel it's been way too long, send us a message to get things sorted.
And if you gave me a bogus email to get the quiz results and are like, "Crap! I really want that free training...what have I done?!?" enter a legit one here:
Better Start Branding is my new course designed for you: the new entrepreneur who wants to figure out this marketing-my-business thing once and for all. Get the core branding and marketing skills you must have to build a profitable business so you can reach your goals faster. Boom chicka boom boom...right?!?