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READY TO get radical?

You bring your expertise.
We'll build the brand &
business for you – in 75 days.

Radical Branding™ turns what you know into a profit-ready brand designed to replace your corporate paycheck – without any of the corporate bullsh*t.

 SOUNDS AMAZING...TELL ME MORE

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REPLACE YOUR CORPORATE PAYCHECK...WITHOUT ANY OF THE CORPORATE BULLSH*T

If you value certainty over experimentation, you're going to love Radical Branding™.

Radical Branding™ is for the exec-turned-entrepreneur who knows that DIY isn’t a badge of honor – it’s an expensive distraction. You aren’t here to learn the ropes of web design or test your patience with tech integrations.

It’s about making a smart investment to get a professional-grade infrastructure, so your business can start generating revenue without the messy middle that wastes your time and capital.

You don’t want to guess. You certainly don't want to become your own marketing department. You want your business built correctly, by someone who knows what they’re doing, so you can step into the market with authority.

When we work together inside Radical Branding™, we work against a real deadline. Your brand and business are complete. Your offer is defined. Your website and systems are live...in 75 days.

And your business is positioned to make money.
Not someday. Now.

MEET THE WOMAN WHO BUILDS BRANDS FOR A LIVING

Hey, I’m Heather Campbell.
I’ve been on your side of the desk.

I started my first business in 2014 after a 25-year career running branding, marketing, and comms for very large, very serious organizations. (And no, I did not have tattoos then.)

I was used to clear goals, real deadlines, and work that went live. So when I left to start my branding agency, Double Dutch Creative, I didn’t treat it like a DIY project I’d “figure out as I go.”

I took the discipline of corporate (without the meetings) and the agility of entrepreneurship (without the chaos) and built a successful brand that far exceeds my corporate salary.

Since then, I’ve helped smart, capable founders like you do the same thing: take the expertise in your head and build a profitable business that matches your resume.

Which is exactly why I created Radical Branding™.

It’s for people who don’t want to tinker with their brand on nights and weekends. People who want their business to show up with the same confidence and credibility they do.

You bring the experience and the ideas.
I turn them into a business that’s ready to sell.

Deal?

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A peek at brands that trusted us to make them unforgettable

Here are some of the brands we've helped bring to life

 We’ve worked with everyone from leadership consultants to skincare gurus, course creators to sobriety counselors, artists to fashion up-cyclers, TEDx speakers to tech consultants, and more. These logos are the calling cards of brands out there making waves...and impact. Take a look. Your name could be next in lights (or, you know, on this page).

If you've been spinning your wheels, read this

Why Radical Branding™ works when the other stuff doesn't.

It's simple: Radical Branding™ is built for completion.

I designed it for people who don’t want another framework to implement on their own – they want a business that actually exists in the world. One that’s built properly, in the right order, and ready to roll.

That’s why Radical Branding™ is a fully done-for-you experience with a real timeline and a real finish line. 

I promise that if you show up, stay engaged, and make decisions, you will get a brand and premium offer that’s built, real, and ready to sell. 

Here’s how Radical Branding™ is different:

  • You’re seriously set up for serious success.
    We build the systems that keep your business moving, plus a marketing playbook tailored to you – so showing up never feels like a grind, and your momentum never stalls.
  • There’s a real finish line.
    In 75 days, your brand and business are launch-ready. Not 'someday'.
  • You’re backed by expertise.
    A pro team that executes at a pro level.
  • It’s a proven method.
    I've distilled 30+ years of branding, strategy, and execution into one amazing life-changing experience.
  • It’s the whole picture.
    Brand, offer, voice, site, systems, AI – built for you and you alone, and all aligned and working together.

Radical Branding™ is where your business finally shows up like you dreamed – polished, profitable, and built to grow.

let's do a little marketing math

75 days from now isn’t hypothetical – it’s a real calendar date.

Imagine stepping 75 days into the future, where your brand feels real, your offer exists in the world, and you’re no longer explaining what you plan to sell.

Just think...if you started Radical Branding today, you’d be live and selling by:

P.S. You’ll reach that date regardless of whether you're ready or not...so why not be ready? 

this is how we work together

Your business, pulled together and powered up – done for you in 75 days.

Inside Radical Branding™, we move through four focused sprints that pull your vision into form.

Every sprint builds momentum. Every milestone makes it real.  And by the end of 75 days, you’re not circling ideas anymore – you’re standing in your own business, poised for profit.

sprint

01


we build your brand house

We start with your brand because everything else depends on it.

Your brand isn’t the pretty part. It’s the part that determines whether people take you seriously and how much you can charge.

So this is where we start.

We build your positioning, messaging, and visual identity so you show up like a real business with real standards and premium pricing.

SPRINT 01 DELIVERABLES:

  • Brand positioning
    A clear, confident position that defines who you are in the market, what you stand for, and why the right clients should hire you.
  • Ideal customer clarity
    A sharp understanding of who your best customers are, what they care about, and how to speak to them in a way that builds trust and leads to sales.
  • Brand voice & values
    Your voice, tone, and values are locked in so everything you put into the world sounds like it came from the same smart, grounded person.
  • Visual identity
    A custom visual identity that looks polished, professional, and credible at a premium level – no templates, no “almost there” energy.
  • Radical Branding Brand Book™
    A practical, centralized guide that brings your strategy, messaging, and visuals together in one place. This becomes the reference point for every decision going forward, so you’re not reinventing the wheel as your business grows.

sprint

02


WE DESIGN YOUR SIGNATURE OFFER

Your premium, signature offer,

priced for profit.

Fast-track your revenue with a signature offer.

We take your expertise and turn it into a clear, premium offer that’s easy to explain and confidently priced to replace an executive salary (not supplement it).

SPRINT 02 DELIVERABLES:

  • Signature premium offer
    A high-touch offer with a clear promise, outcomes, inclusions, and boundaries – giving you a reliable and repeatable way to generate income.
  • A proprietary methodology
    A 3–5 step framework unique to your business that explains how you uniquely create results to increase value and trust.
  • Pricing for profit
    Pricing that supports premium positioning and makes sense for the work involved and the income you want to generate.
  • Your lightning strike strategy
    A custom plan for how and where to start building visibility to build momentum before your official offer launch.

sprint

03


WE build your marketing machine

Custom website, tech stack, and your very own AI 

When your infrastructure is built properly, everything downstream works better.

Marketing flows. Sales are straightforward. And your business supports you instead of slowing you down.

This is what allows your brand and offer to actually do their job – without you having to babysit the backend.

SPRINT 03 DELIVERABLES:

  • Conversion-ready website
    We write the copy and design the site from the ground up, to clearly communicate your expertise, your signature offer, and why someone should work with you. Every page is built to guide visitors to action – and look good while doing it.
  • Your custom marketing portal
    One central hub where your business lives – CRM, email, calendar, social scheduling, forms, automations, analytics, and more. No bouncing between tools or wondering where things live. You log in and everything is there.
  • Email engine
    Welcome sequence, opt-in automation, and email structure that supports selling without constant reinventing.
  • Automations that save time
    Forms, triggers, tagging, and workflows set up so your business runs even when you’re not in it.
  • List-building strategy
    A clear, realistic strategy for growing a qualified audience of buyers – built around your brand and how you show up.
  • Custom AI trained on your business
    Your own AI assistant trained on your strategy, offers, and voice – so you’re never starting from scratch again.

sprint

04


rev up your revenue

Activate your marketing engine

This is when your business starts generating interest and revenue.

You’ve got a real business now – a clear offer, a polished brand, and systems that work. This sprint is where everything gets activated so your business can attract, convert, and close in the real world.

SPRINT 04 DELIVERABLES:

  • Visibility playbook
    A clear, practical plan for where to show up, what to say, and how to talk about your offer so interest builds without guessing or spinning your wheels.
  • Offer activation
    Your offer goes live with a clean, professional sales path – page, booking flow, and follow-up – so interest turns into real conversations.
  • Sales script + rehearsal
    We help you shape your sales conversation, then practice it with you so your ask feels confident, clean, and aligned with your level – not awkward or improvised.
  • Custom AI, working for you
    Your personal AI is trained on your brand, voice, and offer so it can generate headlines, captions, and email starters that actually sound like you.
  • Lead flow turned on
    Your list growth and visibility strategy put into motion using channels that make sense for your business, your audience, and your schedule.
  • Marketing you can run in-house
    Everything organized, documented, and simplified so you can manage your marketing confidently without needing constant outside support.
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Is Radical Branding right for you?

Radical Branding™ is not for everyone. Here’s how to know if it’s for you.

Radical Branding™ isn’t for everyone. It’s an all-in experience, built for founders who are ready for their arrival.

Radical Branding™ is for you if:

  • You’re a coach, creative, consultant or course creator and have a business (or a strong idea), and you’re ready to go all in.
  • You’re done sitting on the sidelines while your brand collects dust – you want a business that finally shows up.
  • You want to work with someone who gets your vision – and turns it into something both beautiful and strategic.
  • You can be decisive – available for the calls, quick on approvals, and ready to move.
  • You’re not afraid to invest when you know it’s the move that changes everything.
  • You’re ready for a brand that reflects your brilliance.
  • You’re serious about success, and you’re willing to trust the process and play full out.

Radical Branding™ is not for you if:

  • You’re an agency or ecommerce brand.
  • You’re still 'trying ideas on' and not ready to commit to building a profitable business.

  • You want something quick, cheap, or templated – this is none of those.

  • You’re chasing low-ticket volume instead of a premium, high-touch offer.
  • You think of branding as an expense, not the asset that pays you back for years to come.
  • You’re looking for magic without showing up for the process.
  • You tend to disappear when things get uncomfortable or require a decision.
  • You’re looking for therapy (I’m good, but I’m not that good...or qualified).

BUCKLE UP FOR A PRO-LEVEL BRAND

Let's build a brand and business that will hold you for years and years to come.

There’s a point in every founder’s journey where 'almost' just won’t cut it anymore. Almost-ready. Almost-visible. Almost-profitable.

You know too much, you’ve worked too hard, and your vision is too important to stay on the sidelines.

Radical Branding™ is where that cycle ends.

In 75 days, you step into a business that reflects your brilliance and backs you with everything it takes to be profitable and sustainable.

Not just inspiration or vague frameworks, but real deliverables, expert support, and a step-by-step process that gets results.

My Radical Branding™ clients 1X, 2X, even 3X their investment with their very first offer. That’s the kind of momentum a real brand creates.

Because your business deserves more than endless tasks and crossed fingers...it deserves a brand that works and a strategy that delivers.

 APPLY FOR RADICAL BRANDING

boom chick-a-boom-boom

Radical Branding™ is the moment your business grows up – with a brand, offer, and systems all aligned…so you can step into the founder’s seat with everything already working for you.

this is Sovereignty in action

Will you be one of my success stories?

Here's what real clients have to say about achieving real results when they work with me.

From TEDx speaker to $30K coaching packages

I came to Heather with what I jokingly called my $400K to-do list – a million big ideas and zero clue how to turn them into an actual business. She helped me go from ‘full-time speaker’ (which pretty much vanished during the pandemic) to offering $25K–$30K VIP coaching packages that feel 100% me. I kept saying, ‘I need structure,’ and Heather was like, ‘No, you don’t – you need a framework.’ She was right. Now I’ve got a brand, a strategy, and a business that works. Total game changer.

BLAKE FLY
TEDX SPEAKER + COACH

My revenues tripled

Heather makes everything so clear and so easy to implement. She takes the time to make sure that you understand everything she's doing so you can do it too. Since working with her, I've expanded my course offerings, hosted a retreat in Costa Rica, and have more than tripled my revenues.

MONIQUE RHODES
FOUNDER, THE 10-MINUTE MIND & THE HAPPINESS BASELINE

From overwhelmed to overjoyed

Heather has this unique way about her where she really sees you and the best parts about you...and then connects it to your business and brand so you can really look at yourself and love what you see. That confidence turns out to be the productivity boost I needed to move away from intense painting retreats in Italy to courses and small group experiences that are so much more manageable and profitable. Seeing people is truly her gift.

SABRINA WARD-HARRISON
ARTIST + AUTHOR

I landed a $500,000 client in my first 9 months

After six months of starting my business, I connected with a fantastic company on LinkedIn using a strategy I learned from Heather and earned an engagement worth more than $500,000. It's a life-changing amount of money that allowed my husband and me to buy our dream property in Tennessee...18 acres!

MARIA PIETROFORTE
LEADERSHIP CONSULTANT + SPEAKER

We 3X'd our investment in our first product drop

The way Heather approaches branding and marketing is nice and roomy for our dreams – but with brilliant methods that actually bring those dreams profitably into our business. We 3X'd our investment with her with our first product drop promotion. 

KRISTEN AXTMAN + ANTHONY FRANCIS
FOUNDERS, BROOKLYN HABERDASHERY

I beat out the biggest brokerage on the island

I was hired to represent a listing for home donated to a non-profit here. I used all my materials and brand-inspired content I learned from Heather and I beat out the biggest brokerage on the Island...not too bad for my third listing! My biggest commission yet!

MAUREEN DANIELS
REALTOR, BAINBRIDGE ISLAND, WA

I scored my biggest gig yet

From the first day, Heather showed us how to show up as ourselves and really own our authenticity. I used what I learned about my brand, my customers, and my offer, and I got a $15,000 speaking engagement with a large national brand – the biggest gig of my career...so far! – and one that puts me at a whole new level.

BROOKLYN DICENT
MOTIVATIONAL SPEAKER + LEADERSHIP CONSULTANT

I launched my high-ticket offer in months...not years!

My email open rates skyrocketed the moment I implemented the content strategies I learned from Heather, jumping from 10% - 12% to a consistent 25% - 50%. But the real game-changer? Through Radical Branding, Heather gave me the confidence to add my dream offer – a travel and culinary experience to a cacao farm in Africa – to my line-up. I thought it was a five-year goal, but with the brand and marketing framework I gained, I not only launched the offer, I sold it out within the year.

MARIE SCHLEMM
FOUNDER, THE TAO OF CHOCOLATE

The catalyst I didn't know my consulting business needed

For the first time, I've outlined clear, achievable goals for my brand. Heather's approach, combined with innovative AI tools, made this daunting task doable and mind-opening! It's a transformational journey for your business.

Tracie Leonard
Founder, Focus Realty Advisors

I launched a new website and offer

Heather's framework provided a newfound clarity and confidence in my brand's direction. Her blend of expertise and AI tools has equipped me to envision and map out a marketing strategy that I'm really excited about...with a beautiful website that converts. 

Amelia Kram McHenry
Founder, Dodana Coaching

Already making a difference

I was skeptical about how AI could play a role in my marketing strategy. What I discovered was a world of possibility. Heather's ability to blend AI with human creativity opened my eyes to new ways of engaging with my audience. The personalized content strategies we developed are already making a difference!

Dr. Pam Fittz
Holistic Vet + Founder, Revitalizing Pet Care
You’re not here to “try entrepreneurship”

This is where your expertise turns into income.

For most people here, this isn’t about “making money online.” It’s about replacing a pretty hefty salary – or at least getting into an earning position fast.

Radical Branding™ is designed to do exactly that: get your expertise out of your head and into a business that will generate revenue.

Not someday. Not after another round of tweaking. But now – with a business that’s built to carry you for years.

  • The business you’ve been holding together in your head? Built.
  • The offer people immediately understand and say yes to? Live.
  • The brand that reflects your level, not your learning curve? Done.
  • The systems that support sales without constant babysitting? Running.
  • And the question “Am I ready?” No longer a thing.

And you? You’re positioned to earn.

Radical Branding™ is a $15,000 investment* – designed to move you into revenue, not keep you “working on it.”

Most clients make it back with their first offer. Some double it. Some triple it.
Because your brand is finally doing its job.

If you’re ready to replace guessing with certainty, apply.
You’ll know if this is your move.

*Payment plans available.

 APPLY FOR RADICAL BRANDING

APPLY FOR RADICAL BRANDING™

You know a good decision when you see one.

Radical Branding™ is not exploratory. It’s not theoretical. And it’s not slow. 
It’s a focused, done-for-you build that gets your business into market – fast.


And I'm here for it. So…what now?

Simple: you apply for a spot in Radical Branding™.

Yes, there’s an application.

Because Radical Branding™ works best with the right people at the right time. 

You'll answer a few questions, book a no-pressure call, and if it's a fit, we'll set your start date. Bada bing, bada boom 

.

CLICK HERE TO APPLY TO RADICAL BRANDING™

You’re smart to ask questions...let’s get you answers

Questions you should be asking about Radical Branding™ 

Smart founders ask smart questions.
Here are the ones that come up most often about Radical Branding™.

What if I don’t have my idea all figured out yet?

That’s exactly why Sprint 1 + 2 exist. We’ll pull the sticky notes out of your head, sharpen your positioning, and shape your signature offer together. You don’t need to come in with all the answers – you just need to be ready to show up and make decisions as we go.

How much time will I need to commit each week?

Plan on a weekly call and a little headspace to review and approve what we create. That’s it. We’re doing the heavy lifting – your job is to show up, give feedback, and let the build move forward.

what if i'm not ready enough?

Radical Branding™ isn’t a background project. For 75 days, your brand becomes the thing – and that requires you to show up and make decisions. If that feels impossible right now, it’s okay to wait. But if you’re ready to commit, you’ll walk out with a brand you can love, launch, and profit from in 75 days.

WHAT HAPPENS IF I FALL BEHIND?

You can’t really fall behind in Radical Branding™ – because we’re doing the heavy lifting. Your role is to show up for calls, give feedback, and make decisions. As long as you do that, the build keeps moving forward on schedule.

When does radical branding™ clock start?

It starts when we meet for our VIP Onboarding meeting. After that, you'll receive a custom calendar to subscribe to so you know what's happening and when.

how long will it really take?

75 days. That’s it. Not 'someday when you get through the modules.' Not 'whenever you finally wrangle your logo.' You’ll walk out of Radical Branding™ with the whole thing done – brand, offer, site, and systems – in less time than it takes most people to finish a single online course.

what happens after the 75 days?

By Day 75, you’ll have it all: a brand that reflects your brilliance, a premium offer, a website that actually works, your marketing systems, and your AI support squad.

The point is independence. You won’t need us to keep going – because the whole build is designed to stand on its own.

That said, if you want ongoing support, tech hosting, or extra projects later, we’ll be here. But you’ll leave with the clarity, confidence, and assets to run your business without us holding the wheel.

what makes radical branding™ different from all the other programs out there?

Radical Branding™ is different because it actually builds the thing you’ve been circling. Not a workbook. Not a course you’ll never finish. In 75 days, you get a brand, a site, an offer, and the systems to back it up — done for you, so you can stop futzing and start leading.

how will i know this will work for me?

Because we’re not handing you a template. We’re building your brand around you – your vision, your offer, your voice. If you’re ready to show up, make decisions, and trust the process, you’ll walk away with a business that’s not just beautiful, but built to last.

can i really sell a high-touch premium offer?

You can – and you will. Premium offers aren’t about magic scripts or hustle; they’re about clarity, positioning, and confidence. Radical Branding™ gives you all three, so charging (and getting) a premium doesn’t feel scary – it feels obvious.

how will i use the radical branding™ ai?

Think of it as your second marketing brain – and your brand’s secret weapon. Stuck on copy? Need a fresh content idea? Want your email written in your voice? Your custom AI has you covered – and because it's trained on your brand, every answer feels like it came straight from you.

What if i've never used ai before?

Then you’re exactly who I built this for. My AI bots don’t need fancy prompts or tech wizardry – they do the heavy lifting. You’ll be shocked how easy it feels to have AI 'coworkers' who actually get your brand and never roll their eyes.

can i choose my own tech?

Short answer: nope. Long answer: we’ve already picked the tech that makes everything fast, simple, and under one roof – website, funnels, email, CRM, scheduling, even your membership portal.

Our Insighters Portal™ tech platform is an all-in-one solution that saves you the hassle – and expense – of managing multiple tools on different platforms. 

It’s how we deliver your brand in 75 days flat. Bonus: you won’t need to waste another night yelling at YouTube tutorials.

what happens to my insighter portal™ after the 75 days?

Your portal and all assets are built and included during Radical Branding. When we wrap, you choose:

  • Take it over on your own subscription. We transfer it to your account and make sure you’re trained.
  • Stay under our umbrella as a hosted sub-account with optional support.

Either way, you keep everything we built and it keeps working. Details are in the agreement.

is radical branding™ worth the investment?

If you’re ready for a business that finally looks, feels, and sells like te one you’ve been picturing in your head – then yes, it’s worth it. Radical Branding™ is the build that pays you back, again and again, every time someone hits 'buy.'


why isn't there a money back guarantee?

Because we’re not handing you a template. We’re building you a business. Once it’s yours, it’s yours – and that’s the point.

aRE THERE PAYMENT PLANS?

Yep. You don’t have to drop $20K in one gulp (unless you want to). There are flexible payment options so you can spread it out and still dive in now. We’ll walk through the choices together on our call.

what kind of support will i have?

Plenty – but not the 'busywork' kind.

You’ll have weekly calls with me to make decisions and keep momentum, direct access to my creative team when it’s time to bring your brand to life, and lifetime access to your custom AI squad.

The work is done for you, but you’ll never feel like you’re doing it alone.