WARNING! IDENTITY SHIFT AHEAD.

Proceed at your
own risk!

Not every founder is ready to start showing up like she means it. 

If you’re looking for hustle, or one more tactic to add to your already-too-long to-do list – this probably isn’t for you.

But if you’re craving clarity, confidence, and a business that feels like it finally fits, keep reading. You’re in the right place.


YAY...YOU'RE HERE! I KNEW YOU COULD HANDLE IT!

Six-figure results start with six-figure thinking

What’s the difference between a business that feels bold, magnetic, and aligned with who you really are…and one that feels like an endless list of shoulds, to-dos, and guesswork?

Answer: mindset.

When you shift into your six-figure founder mindset, everything else starts to click – your pricing, your marketing, your energy, your results.

Six-Figure Founders is the identity shift your business has been waiting for. 

Step into your six-figure founder identity so you can price for profits, market like a magnet, and run your biz with big boss energy (and zero burnout).

MORE WOMEN AT SIX FIGURES. STARTING HERE. STARTING NOW. 

You’ve got big ideAs, bigger ambition, and 42 browser tabs open trying to figure out how to turn it into income.

It’s not that you’re not capable. It’s that no one handed you the step-by-step mindset, marketing, and CEO moves that make it all click.

That’s why I created Six-Figure Founders – so you can start showing up like the six-figure founder you already are (you just need a space to grow into it).

This is more than a private community. It’s a shift:

  • Step into the identity of a founder who charges without apology so you can stop lowballing your offers and start attracting clients who respect your work and pay your full rate without flinching.
  • Build a business that feels aligned and makes money so you can stop feeling like you're faking it and start building something that reflects who you are (and funds yourlife).
  • Get support that actually helps instead of giving you more to do so you can stop drowning in information and finally have a go-to place for real guidance, real answers, and real momentum.
  • Move forward with confidence, not just more content so you can start making clear, confident decisions that actually grow your business.

The last thing you need is more hustle...you just need a better way to show up. Ready to step into your Six-Figure Founder identity?

this isn't for everyone and that's the point

What is Six-Figure Founders?

It’s a mindset shift. A container. A secret weapon. A lovingly-crafted business bootcamp disguised as a private community.

Six Figure Founders isn’t a one-size-fits-all success formula. It’s not a content vault you’ll forget about by next Tuesday. And it’s definitely not a space for founders who want to stay in starter mode.

This is not for you if you’re looking for:

  • More busywork disguised as strategy
  • Another funnel template you’ll never use
  • Hustle-as-a-lifestyle content that leaves you feeling behind
  • Advice that sounds good but doesn’t actually help
  • A magic wand that does the work for you

But if you’re ready to:

  • Step into your six-figure founder identity
    so you can stop waiting for permission and start leading with clarity
  • Charge what your work is worth (and say it out loud without flinching) so you can build a business that actually pays you back
  • Create marketing that sounds like you and connects with your people so you can stop blending in and start standing out
  • Show up like the founder you already are – not the intern in your own business so you can stop second-guessing and start owning your space
  • Grow a business that fits your life – not one that eats it alive so you can stay in momentum without burning out

Welcome in. You're going to love it here. 

this could be you...

Six-Figure Founders is where your business finally starts feeling like it fits – and so do you

When you start thinking, acting, and showing up like a six-figure founder, everything changes. Not just your marketing. Not just your pricing. You. Here's what life on the other side of overwhelm looks like:

01

You stop second guessing everything

"Should I say it like this? Should I charge less? Am I doing this right?" That voice in your head finally shuts up, because now you know what you stand for, how to say it, and what you’re worth.

02

You price your offers without breaking into a cold sweat

You’re no longer typing out your price and immediately wanting to add a discount. You say the number. You own the number. And surprise: people start paying it because you own the transformation you deliver. 

03

Your content connects... and converts

No more staring at a blank screen or crossing your fingers for click-throughs. You start showing up with magnetic marketing that sounds like you – and speaks to people who actually want to buy.

04

You stop treating your business like an experiment

You don’t need to test 12 different strategies – you start to trust yourself and show up like you mean it, one step at a time. 

05

You show up like the badass founder you are 

You make decisions faster, create better offers, and stop asking permission. Big Boss Energy, activated.

BEFORE WE GO ANY FURTHER

If you’re like most aspiring six-figure founders…

You started your business with a laptop, a color-coded to-do list, and stars in your eyes. You were all-in...fueled by purpose, potential, and a few downloaded freebies promising '10 steps to six-figure success!' (There are a few more, FYI.)

Maybe you hired a coach, followed a course, posted on Instagram like it was your job, and tried to reverse engineer what everyone else seemed to be doing right.

Maybe you’ve rewritten your website five times, priced your offer in six different ways, and asked ChatGPT for help more than you'd like to admit.

You were ready. You still are.

You’re not looking to be internet famous or run an empire – you just want your business to feel solid, profitable, and like something you actually want to show up for.

You want clarity when you sit down at your laptop. Confidence when you talk about what you offer.And clients who don’t flinch at your prices – because you don’t either.

But here’s the part no one told you:You don’t get those results by chasing more strategies.You get them by shifting who you are when you show up for your business.

That’s what Six Figure Founders is really about.

And that’s why I created the Shift and Show Up Method – a framework that helps you lead with clarity, charge like a pro, and market like someone who actually believes in her work (because you do).

THIS IS HOW WE DO IT

The Shift and
Show up Method

The difference between feeling like you're faking it and showing up like the founder you are isn’t more content – it’s a shift in how you see yourself, price your work, and speak to the people you want to serve.

The Shift and Show Up Method is the backbone of Six-Figure Founders – the thing that helps you build a business that feels as solid on the inside as it looks on the outside.

It’s not hustle or another “plug-and-play” plan that makes you feel like you’re doing it wrong. It’s the identity shift your business has been waiting for – and the strategy that helps you back it up.

Here’s what you’ll shift (and why it matters):

Your
mindset

Banish second-guessing everything and finally trust yourself to lead your business...not react to it.

Your
pricing

Price for the transformation you deliver – without flinching, apologizing, or spiraling afterward.

Your
marketing

Start saying what you actually mean in a way that connects, converts, and makes you proud.

Because once you shift how you think and show up like you mean it, everything else starts to click — your offers, your voice, your confidence, your results.

And that’s the point.You don’t need to do more.You just need to show up differently.

Introducing Six-Figure Founders

A private community and business identity shift wrapped in one ridiculously smart membership exclusively for female founders (sorry, fellas).

If you’ve been trying to build your business by sheer force of will, caffeine, and random Instagram advice, you’re not alone. Most early-stage founders are stuck in a cycle of overthinking, undercharging, and hoping one good post will fix everything.

Six-Figure Founders is your way out of that loop.

This is the space where things start clicking.Not because you’re working harder – but because you’re finally thinking like a Six-Figure Founder.

What’s inside
Six-Figure Founders

This isn’t just another pile of content you’ll forget you signed up for. It’s a curated, cozy, business-changing space designed to help you step into your six-figure founder identity – and stay there.

Here’s what you get (and why it matters):

Private podcast (a.k.a. your business pep talk feed)

Bite-sized, binge-worthy episodes you won’t find anywhere else – packed with mindset shifts, marketing insights, anfounder-to-founder real talk so you can upgrade your thinking while walking the dog, folding laundry, or hiding from your to-do list.

Member-only trainings + resources

High-impact tools and trainings that actually move the needle (not just collect digital dust) so you can feel equipped for action, not buried in busywork.

Monthly connect hour (think: virtual happy hour meets business bestie circle)

A space to swap ideas, get feedback, and connect with other brilliant women building big things so you can stop feeling like you’re doing this alone and start feeling part of something bigger.

Your own custom AI assistant (yes, really)
A personalized AI named Figgy built to help you write faster, plan smarter, and market like you’ve got a whole team behind you so you can spend less time stuck and more time scaling.

The Shift & Show Up Method
This is your path to thinking, pricing, and marketing like a Six-Figure Founder — without needing a 12-week course or a color-coded Notion dashboard so you can stop guessing what comes next and start making moves with confidence.

A community that feels like your people
Real talk, no ego, no gatekeeping. Just smart, funny, generous founders who get it so you can stay motivated, supported, and plugged into the kind of energy that keeps you going.

MORE WOMEN AT SIX FIGURES. STARTING HERE. STARTING NOW.

This is bigger than business

Only 12% of women-owned businesses ever scale to six figures.* Twelve. Percent. In 2025. Let that sink in.

It’s not because women aren’t brilliant, capable, or overflowing with big ideas. It’s because the system wasn’t built for us to thrive – and we’ve been conditioned to play small in our own businesses.

And get this - on average, female founders pay themselves 28% less** than male founders – which, not coincidentally, mirrors the gender pay gap in America. Coincidence? Please.

And if you’re thinking, “Yeah, but I don’t want to be pushy,” or “I just want to get more clients first, then I’ll raise my rates,” guess what – that’s not your fault.

That’s the narrative you were handed: Don’t brag. Don’t be too much. Don’t charge too much. Don’t make it about you.

And so we discount. We overdeliver. We undercharge.

We stay stuck in starter energy because we were never taught how to own our voice, our value, or our worth.

That’s why I created Six-Figure Founders. Not to sell hustle. Not to start a revolution. But to shift the story – one confident, fully-paid, big-energy female founder at a time.

If you’re ready to change the stats – not just for yourself, but for every woman watching you rise — you’re in the right place.

Let’s go.

* Source: Forbes: Most Women Business Owners Make Less Than $50K A Year, We Need Change

** Source: Kauffman Foundation: Gender Gap in Entrepreneurship

Wait. what? 

If female-owned businesses generated revenues equal to those of male-owned businesses, we'd inject a mind-blowing $8 trillion (yes, trillion with a "t") into the U.S. economy.*

*Source: McKinsey Global Impact Report: The Power of Parity. 

TURNS OUT, BRAIN SURGERY CHANGES YOUR PRIORITIES

Why I do things a bit differently...

So, fun fact: In 2024, my brain broke. Not in a “left my keys in the fridge” kind of way, but in a brain aneurysm kind of way. 

I won’t get into the whole six-specialist, brain-surgery, medical-mystery tour just yet (unless we’re doing cocktails, in which case, buckle up). 

Not surprisingly, there’s life before and life after brain surgery. And in the after, I stopped doing business the way everyone else said I should.

All the noise, pressure, urgency – I let it go. I stopped obsessing over outcomes and started trusting alignment. I don’t do high-stress launches or adrenaline-fueled marketing plans. Turns out, you can build a business that works without burning yourself out trying to prove your worth.

That’s why I created Six-Figure Founders.  

It’s about showing up differently. With clarity. With confidence. With a business that fits your life - not hijacks it. Because if there’s one thing brain surgery taught me, it’s this: you don’t need to hustle to belong here. You just need the right space to remember who you are.

WHO'S WITH ME?

This isn’t another cute membership for women. It’s a revolt against undercharging, overthinking, and waiting to feel legit.

MEET FIGGY. YOUR PERSONAL BRAND BFF (AND AI GENIUS)

Your business just got an AI brand bestie — meet Figgy

You didn’t think I’d just hand you a mindset shift and send you on your way, did you?

Figgy is your very own custom AI – created specifically to support you through Six Figure Founders. Think of it as a super-smart, always-there-when-you-need-it brand assistant that doesn’t need caffeine or deadline extensions.

You’ll work with Figgy to generate brand insights, clear messaging, and copy that actually sound like you. Not some generic, fill-in-the-blank nonsense.

She gives you:

  • A clear overview of your brand, your ideal customers, and business
  • Language you can use in your marketing, right away
  • A better understanding of how to talk about what you do without sounding like everyone else online

And yes – you can keep using Figgy throughout your Six-Figure Founders experience to refine your copy, test messaging, brainstorm offers, or just stop staring at the blinking cursor on a blank screen.

It’s like having me in your pocket – minus the sarcasm and Spotify playlists.

meet your marketing mentor

Hey, I'm Heather Campbell

Let me help you step into the version of you who already knows what she’s doing – and feels like a founder, not just a business owner with a glorified hobby.

You don’t need a marketing degree, a picture-perfect brand, or a six-figure bank account to build a business that feels real, profitable, and legit.

You just need a space that supports your mindset, sharpens your message, and reminds you you're not doing this alone.

And maybe – just maybe – you’ve been taught to play small. To be “a good girl.” To discount your work to get the sale.

You’re not alone.

That’s what happens in a world where only 12% of women-owned businesses ever hit six figures, and where women founders pay themselves 28% less than men.

Not because we’re less capable – but because we’ve been conditioned to stay quiet and charge less.

Here’s what I know:

If female-owned businesses generated revenue at the same level as men-owned businesses, we’d add $8 trillion to the U.S. economy.

Yeah. Trillion with a T.

I created Six Figure Founders because it’s time to change that.
Not just for you – but for every woman coming up behind you.

This isn’t just a membership. It’s a movement. And it starts with how you show up.

You in?

WANT TO BE PART OF THE $8 TRILLION SHIFT?

Be part of Six-Figure Founders

$44/month to shift how you show up, charge what you're worth, and move the needle (for yourself and every woman coming up behind you).

$197/month

special introductory price, only:

$44/month

Join now and get immediate access to:

    • Private podcast episodes you won’t hear anywhere else
    • Monthly Connect Hour (aka your new favorite business happy hour)
    • Smart trainings + tools that actually move the needle in your biz
    • A custom AI assistant and brand bestie, Figgy
    • A movement to help more women scale to six-figures, starting here, starting now
    • A community of brilliant women who get it – and have your back