Radical Branding Week 7 :: Create Awareness

This week we're getting the word out - quite literally - by getting your core marketing program sorted and working together to develop a 30-day marketing roadmap that will guide your efforts for months and years to come. Get ready for some great strategies that as manageable as they are effective. 

I'm rooting for you! xo, Heather

8 Lessons

1000% Doable

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Radical Branding Week 6 :: Build and Nurture a List of Buyers

How do you build and nurture a list of cool people who happen to be buyers? By giving them a test drive of you with a great opt-in along with ongoing (and engaging) marketing content. Now that you know your brand value, your MVC's hopes and aspirations, your messaging pillars, the customer journey, and the Content F.E.E.D. method you're light years ahead in your marketing content strategy because you can't help but be strategic. 

I'm rooting for you! xo, Heather

2 Lessons

1000% Doable

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Radical Branding Week 5:: The Customer Journey + Winning Marketing Content

This week we kick off our marketing strategy with two fantastic marketing strategies that will help you organize your business and your marketing: The Customer Journey and the Content F.E.E.D. Method. Get ready...you're about to bloom! xo, Heather

3 Lessons

1000% Doable

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Customize Your Epiphany Website

This video training will show you exactly how to customize your epiphany website to your brand and business, step-by-step. And I'm here to tell you that you can customize and build a beautiful website in a couple of days - even if you're not tech-y, even if you're not a graphic designer, even if you're thinking, "there's no way in the world I can build a website on my own!" 

Be sure to have your:

  • > Wordpress login
  • > Your website content from your Work-It Sheets
  • > Your sized images ready to roll (p.s. here's a link to the epiphany image sizer )

I'm rooting for you!

xo, Heather

19 Lessons

1000% Doable

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Radical Branding Week 4:: Your Brand Identity and Messaging Pillars

You know by now that one of the core tenets of a solid brand is consistency. And your brand identity – your logo and your color palette – and your messaging pillars go a long way in communicating a cohesive and consistent brand to make things easier for anyone (especially you). That's why I'm especially excited about this identity work we're about to do together this week. So buckle up, buttercup!

I'm rooting for you! xo, Heather

3 Lessons

1000% Doable

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Build 30 days of great social content in about an hour

If coming up with great content for social media marketing makes your head hurt, this short course is sure to fix that! Marketing pro and agency owner Heather Campbell shares her best agency shortcuts and a super-cool tool that will have you building out 30 days of great social content in about an hour. For reals. After you take this course, you'll have a set of content themes and the roadmap to do what the pros do so you can create social content like boom boom boom. And shine online. And that is a beautiful thing. 

1000% Doable

Radical Branding Week 3:: Your Pricing, Premium Pricing + Promise

When you align your product and offering with what your MVCs want and need - and combine that with your expertise and value you deliver - you can command premium pricing in the market. Here's how.

6 Lessons

1000% Doable

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How to (Really) Give Yourself Credit

Getting a solid mindset in place is key to a successful business. In this video course, I share my own a-ha moments from my own start-up journey and one of my favorite exercises to put some awesome tools in your mindset toolbox. 

Difficulty: Absolutely Doable

Radical Branding Week 2:: Connect with Your Most Valuable Customers

Knowing your brand value (that we covered last week) is a beautiful thing. And when you’re able to connect your brand attributes to your Most Valuable Customer (MVC) – someone who is most likely to buy, buy again and refer – something awesome happens. Paths become clearer. You create better products and services. You write better and more engaging content. And your marketing efforts seem to snap into place. Ready? Let's jump into the hearts and minds of your most valuable customers. I'm rooting for you! xo, Heather

3 Lessons

Difficulty: Absolutely Doable

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How to Get Paid What You're Worth

When it comes to building your business, money can mess with your mind - and your bottom line. In this intro video, I show you how to right-size your relationship with money with a simple money mantra I use to blast money worries and create positive momentum to some serious profitability.

Difficulty: Absolutely Doable

Radical Branding Week 1:: Untap the Power of Your Brand

Your brand is your best competitive advantage. Pinky promise. In this module, you'll discover the power of branding (and why marketers love brands so much) and develop a winning brand positioning statement....your first step into your branding awesomeness. Enjoy the ride. This is going to be fun.

2 Lessons

Difficulty: Absolutely Doable

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Brand Basics for Savvy (and Scrappy) Startups

Marketing pro and agency owner Heather Campbell guides you through her proven agency strategies to help savvy start-ups like you blast through marketing overwhelm to build the business – and life – you've been dreaming of. After you take this course, you'll have a solid idea of who your customers are, your best competitive attributes and differentiators, how you're uniquely suited to solve their problems and the ultimate payoff of working with you. And that is a beautiful thing. 

2 Lessons

Difficulty: Absolutely Doable

Progress

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