Brand Basics for Savvy (and Scrappy) Startups

2 Lessons Difficulty: Absolutely Doable

About this course

Marketing pro and agency owner Heather Campbell guides you through her proven agency strategies to help savvy start-ups like you blast through marketing overwhelm to build the business – and life – you've been dreaming of. After you take this course, you'll have a solid idea of who your customers are, your best competitive attributes and differentiators, how you're uniquely suited to solve their problems and the ultimate payoff of working with you. And that is a beautiful thing. 

Learn more

Or, click on the modules below:

Branding 101. Or, why branding is business-building gold. (run time: 04:19)

Get ready to meet your new best friend: your brand. In this intro video, I share why agencies like mine love brands. Because a brand makes life easier. For everyone. Especially you.

Brand Basics for Savvy Start-ups (run time: 15:15)

Get ready to take things up a notch. You'll end this course with a solid brand positioning statement and a solid understanding of who you are, how you create value, how you compete and why people should care. Boom and boom and boom. 

  • Angela Swanson says:

    Thanks for the great kick-off to this video course! Good stuff already! One burning question… are you sitting on a bouncy ball??? 😂

  • Heather Campbell says:

    I am so glad you liked the course, Angela! I am sitting on a bouncy ball! 🙂 And I must get a little bouncy when I talk about branding!

  • Great intro video. I have an idea of what my customers have with me and my services but I haven’t put it in writing. Looking forward to the next video.

  • Heather Campbell says:

    That is awesome to hear! I know when I put myself through my own agency paces, it really helps to clarify what’s next. 🙂 I appreciate the feedback!

  • I love the thought of branding being the sum of your customer’s experience! Thank you Heather!

  • You look positively joyful for the experience your ‘clients’ are about to have. Infectious. Makes me want to start the course straightaway, which I am about to do.

  • Heather Campbell says:

    You are so nice to say that! I am so grateful to love what I do and I am glad it shows! 🙂 This comment made my day!

  • Thank you for clarifying logo & brandstory from “brand”. Helpful for this marketing novice!

  • Heather Campbell says:

    You bet, Lanae! Think about your brand as the cake, and the identity and story as the frosting. 🙂

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