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Radical Branding Week 2:: Connect with Your Most Valuable Customers

1 Module 3 Lessons Difficulty: Absolutely Doable

About this course

Knowing your brand value (that we covered last week) is a beautiful thing. And when you’re able to connect your brand attributes to your Most Valuable Customer (MVC) – someone who is most likely to buy, buy again and refer – something awesome happens. Paths become clearer. You create better products and services. You write better and more engaging content. And your marketing efforts seem to snap into place. Ready? Let’s jump into the hearts and minds of your most valuable customers. I’m rooting for you! xo, Heather

Learn more

Or, click on the modules below:

Connect with Your Most Valuable Customers :: Introduction

Discover what makes a customer a most valuable customer, and how to avoid the #1 mistake most entrepreneurs make when it comes to customer discovery and research. 

Create Your MVC Persona Profiles

This is when things get real! I'll show you the exact process we use at my agency to create MVC personal profiles for our clients that will give you a 360, holistic view of the people you want to invite into your business. 

25 In-person MVC Interview Questions

All it takes is a little time and intention on your part to achieve some serious a-ha moments for your marketing. These 25 questions are designed to guide a great MVC interview with questions and answers that will inspire legit marketing insights. 

  • Heather Campbell says:

    I am so glad you’re here! Be sure to share your work with us!

  • It’s brand time and this looks perfect for me. Thanks.

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