Episode 011

She Weathered Recessions, Floods, and Total Business Wipeouts - and Came Back Stronger Every Time

Alison Vidotto doesn’t just teach resilience – she embodies it. 

Over 30+ years running her own businesses (while raising six kids, mind you), she’s survived the kind of curveballs that knock most people flat: economic collapse, industry crashes, an office literally underwater.

Her secret? Systems. Strategy. And a refusal to crumble.

In this episode, Alison breaks down how to bounce back like a boss, why marketing isn’t always your problem (even if it feels like it), and how AI is leveling the playing field for entrepreneurs who’ve been bootstrapping their way through chaos.

If you’ve ever screamed “I just need more leads,” Alison’s about to lovingly call your bluff – and show you what to fix instead.

“Systems might not be sexy – but you know what is? A healthy bank balance and a holiday in your favorite city.”

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