HEY, I'M HEATHER CAMPBELL
I’m an entrepreneur, branding strategist, AI pioneer, marketing sherpa, Pearl Jam fan, and occasional foulmouth.
I help ambitious early-stage female founders turn their quirks, talents, and big ideas into profitable, client-attracting brands – without the headache of trying to "crack the marketing code" alone.
My programs and masterminds cut through the fluff and teach you how to promote yourself with clarity, confidence, and zero ick.
Now, I’ve added custom AI into the mix. Not as some gimmicky, robotic nonsense, but as an extension of my proven branding and messaging strategy – helping you get clear, precise, and on-point faster (without feeling like you’re screaming into the void). Bonus: all of this happens in a supportive, emotionally safe space, because let’s be real - building your brand can feel vulnerable as hell.
With 25+ years in branding, running my own successful branding agency, and navigating the wild ride of entrepreneurship myself, I don’t teach theory. I bring real-world strategies that turn your what-ifs into hell-yeses.
Think of me as the Spanx of marketing coaches – now AI-powered – giving you the support, confidence, and structure you need to show up, stand out, and make bank.
Let’s make your business brilliantly smart and strategically unstoppable - my favorite combo.

YOU CAN OFTEN FIND ME...
CONSIDER ME YOUR ULTIMATE MARKETING INSIDER
Want to work together?
I love working with multi-passionate creatives who defy structure, but crave organization and traction in their business...and also beautiful design and great marketing...and great content. If that sounds like you, let's connect.
[AVAILABLE NOW!]
Brand24
Discover how to use the magic of AI to light up your marketing with expert strategies designed to get your right-fit clients to know you, like you – and buy from you...even if you're just starting out. Consider it a first-class upgrade for your marketing.
[FULL-SERVICE DONE-FOR-YOU]
Signature Brand Intensive
Ever wish you could work with me directly to set up your branding and marketing strategy for growth, performance, and results custom fit to you and your vision for your business? Well, now you can.
READY TO GIVE MARKETING OVERWHELM THE MIDDLE FINGER?
Have a million ideas for your business but don't know where to start?
Grab your copy of The Launch List and navigate the wild world of marketing your own business like a pro...with context, clarity, and confidence (a great combo!). Designed specifically for messy-minded creatives to help you organize your ideas into one heck of a business.